Do You Have Something Like

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Do You Have Something Like?
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Market Leader

• Largest Digital Distributor of Music
• Over 1 million tracks in the catalogue
• Source content locally
• Supply all digital outlets DMS and Mobile
• Market, promote and sell locally and globally

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27 Global Offices
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Orchard Artists

• Afrika BambaataaAlexander Shulgin
• Anthony BraxtonArchie Shepp Art BrutAsha
  Bhosle Astor PiazzollaB.B. KingBad Brains
• Bay City RollersBeckBen Jelen Benny Goodman
  Big Country Bill Laswell Billie HolidayBilly
  Bob Thornton Bing CrosbyBlack Flag
• Black UhuruBlazin' SquadBlink-182

• Bo DiddleyBob MarleyThe Brand New Heavies
  Bright EyesCC Music FactoryCab CallowayCarl
  PerkinsCecil TaylorCharles MingusCharlie
  Parker
• Chris de BurghChuck BerryChuck Loeb
  ColdplayCount Basie
• Curtis MayfieldDaniel Johnston
• Daniela Mercury
• Dave BrubeckDead KennedysDeath Cab for Cutie

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Orchard Artists

• Deep Purple Dinah WashingtonDionDon McLean
  The Donnas
• Donna Summer
• Dr. JohnDuke EllingtonElla FitzgeraldEnnio
  MorriconeEric DolphyEvan JaronThe Fall
• Fats DominoFito Paez Frank SinatraGeorge
  CarlinGlenn MillerGreen DayGregory IsaacsHank
  WilliamsHarry Belafonte

• HelmetHerbie Hancock The Hives 
• The Hold Steady Howlin' WolfIke Tina
  TurnerImmortal TechniqueThe Jerky Boys
• Jerry Lee LewisJerry SeinfeldJimmy Page Jody
  WatleyJohn CageJohn Coltrane John Denver John
  FaheyJohn Lee HookerJohn Legend Johnny Cash
  KatatoniaKC the Sunshine Band

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Orchard Artists

• Keane Kim Waters
• King Sunny Ade The Kingsmen
• KRS-OneThe Last Poets
• Lata Mangeshkar
• Laura Cantrell
• Leadbelly
• Lee Scratch PerryLightnin HopkinsLittle
  RichardLos LobosLouis ArmstrongMad
  ProfessorMahalia Jackson Masta KillaMedeski
  Martin WoodMelvinsMe'shell N'degeocelloMikis
  Theodorakis

• MinistryThe Minutemen
• Mojo NixonMotley Crue MotorheadMuddy Waters
• Nancy SinatraNat King ColeNina SimoneNorman
  CookNusrat Fateh Ali KhanOfra Haza Ohio
  PlayersOjos de Brujo
• Ol Dirty Bastard
• Paul Oakenfold
• Perry Como
• The Pharcyde
• Pigface

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Orchard Artists

• Public EnemyRalph StanleyRavi Shankar
• Ray Charles
• Roger McGuinn
• RZASam DaveScreamin Jay HawkinsSeu Jorge
  The Silos Simply RedSir Mix-A-LotThe
  Skatalites
• Sly RobbieSolomon Burke Son
  HouseSouliveSoundgardenSublimeSufjan Stevens

• Sun RaSwing Out Sister Taj MahalTed Leo /
  PharmacistsThe Three Stooges Tim BuckleyTom
  WaitsTone-LocTriumphThe Turtles The
  Vandermark 5Walter Beasley The Wedding Present
• WeenWilson PickettYellowmanYoung MC Zakir
  Hussain...and thousands more

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How Do You Discover Music?

• 4 million songs in iTunes
• 100,000,000 songs on p2p networks
• MySpace - Your Network186,644,936

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Paradox of Choice

• Consumers demand an abundance of choice
• When confronted with unlimited choice consumers
  FREEZE

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Records Dont Sell Themselves

• Need to lead consumers to music
• Personal recommendations
• Filters (radio, press, blogs, etc.)
• Community recommendations
• Sophisticated recommendation engines
• Collaborative filtering
• Audio characteristic analysis

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Identify Music

• Acoustic traits
• Acoustic characteristics
• Match with library
• No tagging or meta data requirements
• Language is irrelevant

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Content Based Recommendationvs.Manual
Annotation and Collaborative Filtering

• Scalable
• Consistent
• Automated and immediate
• Complete

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Summary

• Discovery is a massive problem
• Need a blend of solutions
• Solutions need to be integrated into other
  services

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Contact Info

• Scott Cohen
• Founder and VP International
• scott_at_theorchard.com
• The Orchard
• 25 Floral Street
• Covent Garden, London
• WC2E 9DS
• UK