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Title: AGL 20 NEGOTIATION SUMMARY LECTURE - PART I


1
AGL 20 NEGOTIATIONSUMMARY LECTURE - PART I
  •  
  • ure.
  •  

2
11.1 COURSE OBJECTIVES
  • The program provides members with the opportunity
    to use negotiation concepts, terms, techniques
    and skills and become more complete managers.
  •  
  • The specific learning objectives are to
  •  
  • a. To analyze negotiation process to achieve
    goals exceeding BATNA
  •  
  • b. To evaluate the impact of culture on
    negotiation.
  • c. To practice international negotiation
    communication skills.
  •  
  • d. To develop skills in achieving
    negotiation strategy.
  •  
  • e. To motivate further study in the fut

3
11.2 NEGOTIATION
  • The negotiation process includes planning
    re-negotiation, initiating first moves, making
    the first moves, negotiating prices, closing
    business negotiation and undertaking
    renegotiation.
  •  
  • The key objective is to achieve win-win goals for
    both parties which establish trust for short and
    long term relationships.
  •  
  • BATNA - Best AlternaTive with No Agreement.
    Available alternative when negotiation fails.
    Close the deal or walk away to BATNA.
  •  
  • BATNA affects cash, culture, deadlines,
    interests, knowledge, and the experience of both
    parties. Assess your BATNA at the outset and
    estimate the opposing BATNA.

4
11.2 NEGOTIATION
  • Negotiation environment includes such complex
    factors as instability and change, government
    control and policy, foreign exchange
    fluctuation, political and legal change,
    external stockholders and parties, ideological
    and cultural differences.
  •  
  • The negotiation setting may includes levels of
    conflict underlying potential negotiations,
    relationships before and during negotiation,
    desired outcomes, stockholder impacts, relative
    bargaining power and dependence and finally the
    negotiation style.

5

11.3 PLANNING
  • Negotiation begins with research and
    pre-negotiation planning with each party g with a
    different goal and hopes to achieve it. Thus
    there is need for clarification, comprehension
    and credibility, in order to create mutual
    values.
  •  
  • As negotiation continues the parties reach
    convergence of view with discussion, leading to
    concessions, counter proposals and commitment.
    The final stage is conclusion.

6
11.4 INITIATING
  • Making the first moved is critical, because the
    first impressions are difficult to change. An
    initial first competitive offer should meet the
    context of the surrounding discussion and must be
    defended with valid arguments.
  •  
  • In competitive markets a higher initial offer may
    be lowered. In traditional less competitive
    markets, offers on the high side with
    concessions may be more acceptable.
  •  
  • The initial offer should be confident and yet
    flexible to enable the negotiator to learn other
    party objectives and reformulate to meet specific
    needs. The initial negotiation phase, is the
    opportunity to create trust and exchange
    strategic in formation, not the time to make
    concessions.
  •  
  • In the initial phase, the buyer keeps his goals
    in mind and is ready to say no and refer to
    competition. He may later seek concessions or a
    better offer or may ask if the proposal can be
    adapted achieve his needs.
  •  
  • Thus is stage reflective cooperation.

7
11. 5 PRICE NEGOTIATION
  • Price determines the total revenue and
    profitability of the business by considering
    objective, cost, competition, customer and
    government regulations.
  • Price negotiations may follow a cost or market
    approach.
  •  
  • The cost approach computes relevant costs and
    adds markup to determine price. The market
    approach examines price setting from the
    customers and competitors viewpoint.
  •  
  • Need to highlight the business and product
    attributes, maintain flexibility and
    differentiate from the competition. At closing
    reliability, reputation and financial stability
    may be critical.

8
11.6 CROSS BORDER CULTURES
  • Cross cultural negotiations may involve culture
    emotionally based upon traditions, etiquette. It
    may relate to group behavior or just to the
    chosen negotiator parties as freely choose to
    behave.
  •  
  • Protocols involve dress and behavior deal with
    greetings, formalities, touching, eye contact,
    emotions, silence, eating, body language, and
    punctuality etc. Need to know the key players
    well and the informal cultural influences on the
    process.

9
11.6 CROSS BORDER CULTURES
  • Cross cultural negotiations may involve culture
    emotionally based upon traditions, etiquette. It
    may relate to group behavior or just to the
    chosen negotiator parties as freely choose to
    behave.
  •  
  • Protocols involve dress and behavior deal with
    greetings, formalities, touching, eye contact,
    emotions, silence, eating, body language, and
    punctuality etc. Need to know the key players
    well and the informal cultural influences on the
    process. 

10
11.7 SELECTING NEGOTIATING STYLE
  • Know your personal style and the style of the
    other party. Adjust to match, and ensure smooth
    negotiations.
  •  
  • Define the style as influenced by task or
    relationship orientation, which directly relates
    to cultural values.

11
11.8 PRE-NEGOTIATION PLANNING
  • In any negotiation the actual interface between
    the two parties is only one phase.
  • The critical element is the research and planning
    for the preparatory stage, which must never be
    neglected.
  •  
  • Experienced negotiators may sometimes be over
    prepared but should never be under prepared.
    With particular strengths and weaknesses, the
    party that is more committed works harder for its
    goals, and can always can achieve the best
    results.
  • Preparation is the best negotiation investment!
  •  
  • Pre-negotiation planning requires defining the
    issues, knowing the other side position, knowing
    the competition and the especially

12
11.9 MANAGEMENT OF CONCESSIONS
  • Study Exhibit C which provides practical-guidance
    on achieving success on concessions, in complex
    negotiation environments

13
11.10 LEARN FROM CASE EXPERIENCE
  • MULTIMODE
  •  
  • Need for quickly establishing trust with a
    cooperative strategy.
  •  
  • Acceptance of the other partys interests,
    objectives and limitations
  •  
  • Recognition of value differences.
  •  
  • Define conflict areas.
  • Creative search for seven alternatives for every
    key issue.

14
11.10 LEARN FROM CASE EXPERIENCE
  • MULTIMODE
  • Priority for fairness in long term relationships.
  •  
  • Identifying the constraints on each party for
    future working in the company with the tough CEO
  •  
  • Need for KSA in negotiation to achieve more than
    BATNA
  •  
  • Personal reputation and status are critical
    factors in implementing negotiated agreements.

15
11.10 LEARN FROM CASE EXPERIENCE
  • QUICK DRY PAINT
  •  
  • Need to know about the legal complexities of
    Mexico and the risk of
  • corruption and loss of patents.
  •  
  • Need to be able to check on the specific
    actions of the licensee.
  •  
  • Who will own improvements in reality?
  •  
  • In LA, will licensing outcome depends more on
    trust which
  • takes more time, than legal issues.

16
11.10 LEARN FROM CASE EXPERIENCE
  • QUICK DRY PAINT
  • Who will bear foreign exchange risk?
  •  
  • Dispute resolution with an agreed arbitrator
    able to implement
  • his decisions.
  • Poor outcome of possible litigation in Mexico
    or USA
  •  
  • Lack of experience in international
    licensing creates high risk. If no
  • agreement then BATNA is best.
  • RESULT Deal made!!!

17
11.11 Negotiation Analysis
  • The questions to analyze in a negotiation are
  • What is the BATNA of each party, with no
  • agreement?
  • Who are the real Parties in the negotiation?
  • What are the critical Interests of each party?
  •  
  • How to create value for both parties?
  • What Barriers must be overcome to achieve
    agreement?
  • How can Power influence the process? 

18
11.11 Negotiation Analysis
  • What are ethical things to do?
  •  
  • But rigorous negotiation analysis is necessary
    but not enough.
  • Negotiation also needs implementation strategy,
    ability to listen,
  • persuasion, positive attitudes, patience
    and humour.
  •  
  • Negotiation is an interactive process, directly
    related to attitude and
  • creativity that needs to encourages
    cooperative behavior
  • from the people with whom we deal.

19
11.12 OVERALL
  • The six Ps of effective negotiation are
    Parties, Process, Power, Product, Problem and
    Prognosis (outcome).
  • The key objective is achieving a long term
    relationship of trust for mutual benefit and a
    win-win outcome. The BATNA is an alternative
    for a failed negotiation.
  • So much depends upon the negotiation
    environment, process and the setting, which can
    be managed!!

20
11.12 OVERALL
  • Business success in negotiation may well depend
    upon knowing your product, customer and
    competition effective business decision making
    finding your market niche.
  • Quality products creative diversity finding
    expanding markets network contacts trust and
    honesty control of cash, outcomes and risk
    diffusing tension customer loyalty creativity
    and overall on your skills of negotiation

21
11.12 OVERALL
  • So many things to learn now including
    Exhibit A on Protocols and deportment and Exhibit
    B Practical Advice and Exhibit C Managing
    Concessions

22
EXHIBIT A - ProtocolS
  • Try hard to avoid making obvious mistakes with
    different nationalities
  •  
  • English - definite and polite with proper
    protocol and etiquette.
  •  
  • French - expecting others to behave as if in
    France, conducting business, with the French
    language
  •  
  • German - protocol important. Conservative dress
    and posture with manner expected. Seriousness of
    purpose and appropriate dress.
  •  
  • Swedish - formal relationships without price
    disputes. Expect complete professional proposals
    without errors and of high quality.

23
EXHIBIT A - ProtocolS
  • Italians - extremely hospitable and volatile.
    Make points with dramatic gestures and
    emotional expression.
  •  
  • Japanese - may spend days or weeks creating a
    friendly, trusting atmosphere before discussing
    any business at all.
  •  
  • Chinese - follow fixed protocol in negotiation,
    always preceded by small. Opposed to touching.
    Greeting with short bow and very brief handshake.
  •  
  • Indians - formal business with polite relaxed
    manner. Connections are the key to trust. Always
    request permission before entering, sitting or
    smoking.

24
EXHIBIT A - ProtocolS
  • Mexicans - practice negotiation with heavy
    emotion . Drama more important than logic.
    Negotiators often selected for skills in dramatic
    and distinguished performances.
  •  
  • Brazilians - negotiating process valued more than
    the actual result. Discussions lively, heated,
    eloquent, and witty. Great hospitality to
    establish comfortable social climate.
  •  
  • Russians Tend to distrust business managers.
    Extremely cautious when dealing with new parties.

25
EXHIBIT B PRACTICAL ADVICE
  •  
  • a. Risk averse negotiators are sometimes
    desperate to avoid risk and may take a quick
    first offer.
  •   
  • b. The target point is the point at which a
    negotiator would like to conclude negotiations
    it is not the negotiator's bottom line, not the
    first offer a negotiator quotes to his opponent
    not the initial price set by the seller.
  •   
  • c. Both tangible and intangibles factors can be
    the most powerful in any negotiation. f. Highly
    individualized (idiosyncratic) deals are much
    more common today, and they are not reserved only
    for a special few.

26
EXHIBIT B PRACTICAL ADVICE
  • d. Coordinate (cooperative) adjustment,
    involves, making conscious changes to your
    approach to be more appealing to the other party.
  • e. Both parties making mutual adjustments to find
    a common process for negotiation crafting an
    approach that is specifically designed to achieve
    success in the negotiation situation

27
EXHIBIT B PRACTICAL ADVICE
  • f. Multiparty negotiations differ from two-party
    deliberations in so many ways more negotiators
    at the table more issues and more information
    introduced environmental changes from
    one-on-one dialogue to small group discussion.
  • g. The parties approach multiple issues
    simultaneously tend to achieve lower quality
    agreements increase the likelihood of achieving
    some agreement and yet exchange less information
    and have less insight into the preferences and
    priorities of all the other parties at the table.

28
EXHIBIT B PRACTICAL ADVICE
  • f. Reputation in negotiation is a perceptual
    identity a reflective of the combination of
    personal characteristics demonstrated behaviour.
    All of these define reputation.
  •   
  • g. The perceptual process involves a special
    order stimulus, attention, recognition,
    translation, behaviour. Visibility is important
    as it involves centrality or criticality in
    negotiation network structures.  

29
EXHIBIT B PRACTICAL ADVICE
  • h. Hardball tactics are designed to be used
    primarily against powerful negotiators to
    clarify to a distributive (zero-sum) bargaining
    approach and to pressure d parties to do things
    they would not otherwise do..
  •  
  • i. Frames are important in negotiation because
    disputes are often nebulous and open to different
    interpretations. Frames do not allow parties to
    develop separate definitions of the issues
    frames can not be avoided frames do not allow
    negotiators to articulate just one aspect of a
    complex social situation

30
EXHIBIT B PRACTICAL ADVICE
  •  
  • j. The most dominant cause of breakdowns and
    failures in negotiation are distortions in
    perception, feedback, and behaviors it is not
    just meaning or cognition.
  •  

31
EXHIBIT C MANAGING CONCESSIONS
  • Plan concessions in advance, concentrating on the
    other partys
  • underlying interests.
  • Provide sufficient margins particularly in
    cultures that are
  • extremely demanding.
  • Set aside a few concessions in reserve to be used
    when concluding
  • the deal.
  • Trade small concessions early on to encourage the
    other party to
  • share information and to promote trust.
  • Insist on obtaining immediate reciprocity after
    making a
  • concession (future promises lose value
    over time).

32
EXHIBIT C MANAGING CONCESSIONS
  • Determine, the real value of the concessions and
    what other party
  • is willing to pay for
  • Remember that 80 of the concessions are traded
    in the 20
  • remaining time.
  • Have the party work hard in obtaining
    concessions to be
  • appreciated as well as encouraging the other
    party to reciprocate
  • generously
  • Provide justification/benefits for each
    concession to enhance its
  • value.
  • Keep a few nontangible concessions, including
    symbolic ones to
  • break a deadlock or to conclude.
  • Observe the other party's body language to detect
    hidden motives.

33
EXHIBIT C MANAGING CONCESSIONS
  • Take into consideration that negotiators from
  • different cultures concede differently
  • Be aware that how you concede is just as
  • important as what you concede.
  • Trade concessions in fewer and fewer amounts
  • requiring the -other party to spend more
    and
  • more time and effort.
  • Manage time efficiently by concentrating on key
  • issues.

34
EXHIBIT C MANAGING CONCESSIONS
  • Know the competition to resist giving away
  • unnecessary concessions.
  • Be aware of false concessions.
  • Build trust otherwise reciprocity is not
  • adhered to.

35
11.13 LEARNING PATTERNS - REVIEW
  • Six Ps of effective
  • negotiation  

36
11.13 LEARNING PATTERNS - REVIEW
  • Parties
  • Process
  • Power

37
11.13 LEARNING PATTERNS - REVIEW
  • Product
  • Problem
  • Prognosis
  • (outcome)

38
11.14 INSTRUCTIONS (20 minutes)
  •  Reassemble in SG
  • Review the Summary Lecture for Part I
  • Discuss questions arising

39
11.14 INSTRUCTIONS (20 minutes)
  • Get the best out of Part II of the program,
    complete ALL of homework tonight
  •  
  • Study the course text book Practical Solutions
    to Global
  • Business Negotiations (Cellich Jain) -
    Chapter 1 and
  • explore the contents of the book for future
    study.
  • Study again the AGL Summary Lecture Part 1 and
    Glossary in the Diary.

40
11.14 INSTRUCTIONS (20 minutes)
  • Review the HBS Article (Investment Analysis).
  •  
  • Very briefly review the two new cases Quick
    Drying Paint
  • and GE (handouts).
  •  
  • Review your notes for Part I of the course and
    list outstanding
  • questions to be resolved in Part II 
  • Be sure to return the Workpack to the organizer
    now.
  • You have all you need in the Diary.

41
END
  • END OF SUMMARY LECTURE 1

42
3. SUMMARY LECTURE - 2
43
12.1 COURSE OBJECTIVES
  • The program provides members with the opportunity
    to use negotiation concepts, techniques and
    skills so that they become more complete
    managers.
  •  
  • The specific learning objectives are to
  •  
  • To analyze negotiation process to achieve goals
    exceeding BATNA
  •  
  • To evaluate the impact of culture on negotiation.
  •  
  • To practice international negotiation
    communication skills.
  •  
  • To develop skills in achieving negotiation
    strategy .
  •  
  • To motivate further study in the future.

44
12.2 NEGOTIATION
  • The key objective is to achieve the goal
    exceeding BATNA. Helped during talks, when
    effective relationship negotiators focus on a
    variety of non-contractual issues, including
  •  
  • Getting to know the other side well.
  • Establishing a positive personal chemistry
    between the leadership of the
  • companies involved.
  • Understanding and respecting each others
    cultures, expectations, and
  • goals. Putting mechanisms in place to foster
    communication after the
  • contract is signed.
  • Ensuring that the proposed deal is balanced and
    advantageous for both
  • sides.
  • Identifying and planning for potential obstacles
    to implementation. 

45
12.3 COMMUNICATION
  • The exchange of messages between people to may
    achieve common meaning,
  • in three forms
  •  
  • Instrumental/goal directed communication - where
    the sender seeks
  • to achieve specific effects in the
    receiver - most important in work. Such
  • deliberate communication is "transmitted".
  •  
  • Expressive communication - where an emotional
    state (e.g. joy or anger)
  • or a motivational state (e.g. enthusiasm
    or frustration) is
  • spontaneously "emitted"
  •  
  • Incidental and often un-conscious communication
    where the sender
  • "imparts" information to others without
    intending to.
  •  

46
12.3 COMMUNICATION
  • Be prepared for a practical reality face to
    face" communication, as information may
    transmitted as follows
  •  
  • 10 - in words
  • 50 - in facial expressions
  • 40 - in vocal intonation and inflection.
  • Thus words themselves or the "rational
    component", may convey only about 10 of the
    communication message. 90 of each message
    depends on the "emotional feelings content",
    whether we are aware of it or not!
  • Communication is helped by words and feelings.

47
12.4 INTER-GROUP BEHAVIOR
  •  
  • In negotiation between groups, to survive and be
    effective, a group must work through differences
    with other groups.
  •  
  • Inter-group relationships are fostered by the
    norm of reciprocity ie. exchange of favors -
    like a human resource bank account. Communication
    can fail when a group refuses to provide favors
    for another.
  •  
  • Older more inflexible individuals and groups tend
    to become resistant to change. Such groups are
    "frozen". Frozen groups, contrast with dynamic
    groups that are more able to change.
  •  
  • People who perceive their established positions,
    status, security, privileges etc. to be
    threatened by change will resist it more
    strongly.

48
12.5 NEGOTIATION CONCEPTS
  • Everything is negotiable with the tools of time,
    power and information and with a "win/win" style
    of negotiation.
  •  
  • Win/lose negotiation styles do not support long
    term cooperation, Successful win/win negotiation
    lies in finding out what the other side "really"
    wants and showing them the way to get it while we
    get what we want.
  •  
  • Most needs can be satisfied by the way we act and
    behave, when the goal is mutual satisfaction (but
    we must avoid "nibbles" - asking for extras AFTER
    a deal!).

49
12.6 COMMUNICATION AND NEGOTIATION SKILLS FROM
A-Z
  • Study the ideas in Exhibit A and recognize the
    ones which you have already learned.

50
12.7 PRACTICAL THINGS NOT TO DO IN NEGOTIATION
  •  
  • Study the ideas in Exhibit B and recognize the
    ones which you have already learned.

51
12.8 LEARN FROM EVERY CASE EXPERIENCE
  • QUICK DRYING PAINT CASE
  •  
  • Clarify the different roles in licensing
  • Recognize the complexity of licensing and the
    risk of patent loss.
  • Define what the licensor must be sure to do
  • Decide on the ownership of improvements
  • Forecast outcomes with specific clauses and
    controls
  • Decide who bears foreign exchange risk
  • Provide for dispute resolution with an agreed
    arbitrator
  • Be realistic on possible outcome of litigation in
    Mexico or USA
  • Recognize the possible unequal parties in
    licensing
  • With no agreement back to BATNA

52
12.8 LEARN FROM EVERY CASE EXPERIENCE
  • GE CASE
  •  
  • Contrast of cultural values.
  • Possible joint venture despite highly different
    objectives.
  • Several other alternatives available
  • Why is tit that negotiations fail
  • How to ensure fulfillment of Asian contracts
  • Taking two years of meetings to agree a
    relationship
  • Cross cultural behaviours and endeavours
  • Nature of the win-win deal
  • Need to accept and structure re-negotiation
  • With trust for a long term potential together
  •  
  •  

53
12.9 OVERALL
  •  
  • SWOT and KSA to achieve a goal exceeding BATNA.
  •  
  • The six Harvard Ps of effective negotiation are
    Parties, Process,
  • Power, Product, Problem and Prognosis (outcome).
  •  
  • The key negotiation objective is achieving a
    long term relationship of trust for mutual
    benefit and a win-win outcome.
  •  
  • The BATNA is an alternative for a failed
    negotiation.

54
12.9 OVERALL
  • So much in negotiation will depend upon you
    managing environment, process and the setting,
    Now you can do it !!!
  •  
  • On we go together when you have time be
    sure to study section 4.0 Cultural Challenges
    and you will find that you have absorbed the
    answer to each case instinctively after 2 days
    of AGL interaction negotiation instincts
    worth a million?

55
EXHIBIT A - COMMUNICATION AND NEGOTIATION SKILLS
A-Z
  •  
  •  
  • A. "ACTIVE LISTENING" is the key to good
    communication!
  •  
  • B. Use outside consultants skilfully as
    "organizational symbols" who "take the BLAME" for
    necessary changes that MUST be introduced.
  •  
  • C. The objective of communication is to ensure
    that expectations and reactions are CONGRUENT.

56
EXHIBIT A - COMMUNICATION AND NEGOTIATION SKILLS
A-Z
  • D. Appreciate cultural DIFFERENCES. Many messages
    mean different things with different emotional
    consequences in different cultures!!
  •  
  • E. EMPATHIZE with the receiver/sender.

57
EXHIBIT A - COMMUNICATION AND NEGOTIATION SKILLS
A-Z
  • F. Seek continual FEEDBACK. Listen actively and
    accept, use and reward contributions from
    colleagues.
  •  
  • G. GO for trustworthiness, trust, empowerment
    and alignment. which build commitment and promote
    effective communication and delegation.
  •  
  • H. Seek assistance from others who may be
    HELPFUL prior to communicating - ignoring them
    may be an insult!!
  • I. Clarify IDEAS before communicating them.

58
EXHIBIT A - COMMUNICATION AND NEGOTIATION SKILLS
A-Z
  • J. Recognize PREJUDICE (sexual/racial/national/rel
    igious/age ... oneself too!) ... is everywhere
    ... and communicate accordingly.
  •  
  • K. Sometimes we all need a little KITA to improve
    our efficiency (doing things right) and
    effectiveness (doing the right things).
  •  
  • L. Accept that personal needs and survival are
    everybody's normal first priority regardless of
    what they say. Look for the four "L's" living,
    loving, learning and legacy.
  •  
  • M. Consistent MEANING - don't keep changing your
    message.

59
EXHIBIT A - COMMUNICATION AND NEGOTIATION SKILLS
A-Z
  • N. Recognize the cultural NORMS of the
    environment within which you communicate.
  •  
  • O. Examine your OBJECTIVES and expectations for
    each communication (facts? attitudes? feelings?)
  •  
  • P. PRACTICE what you preach because people judge
    you by your "action communication" (80) not
    merely your "word communication" (20).
  •  
  • Q. Recognize that failure to use "politically
    correct" terminology could lead to significant
    adverse reactions.
  •  

60
EXHIBIT A - COMMUNICATION AND NEGOTIATION SKILLS
A-Z
  • R. Good communication needs a "RELATIONSHIP" - to
    make it with a foreign speaker - make the effort
    to learn some of her/his language - even though
    you may work together in English.
  •  
  • S. Recognize that people are committed to change
    only in terms of their own personal SAFETY
    systems.
  •  
  • T. Remember that it is not only what you say but
    how you say it ("TONE") that determines the real
    effect of communication.
  •  
  • U. Remember that to be a successful manager and
    communicator it is just as necessary for you to
    UNDERSTAND other people's point of view, as it is
    for them to understand yours.

61
EXHIBIT A - COMMUNICATION AND NEGOTIATION SKILLS
A-Z
  • V. Seek organizational culture not by complete
    control or complete freedom but by the third
    domain of interdependent commitment expressed in
    meaningful mission statements that respond to the
    needs and VALUES of all of the stakeholders.
  •  
  • W. Be very creative (brain storm) in seeking
    "WIN-WIN" solutions, by seeking out the magic
    "seven" alternatives for every problem.
  •  
  • X. And remember that every Napoleon theory (X)
    always perceives himself/herself to be a
    tolerant, benevolent, participative theory (Y)
    manager ...!!!
  •  

62
EXHIBIT A - COMMUNICATION AND NEGOTIATION SKILLS
A-Z
  • Y. Recognize that when a manager says she/he is
    "LOYAL" to the company", she/he is really saying
    "my personal needs are being satisfied by this
    organization and therefore I want it to survive".
  •  
  • Z. "Starters" achieve effective change but don't
    hesitate to replace them with "Runners" when the
    time comes.

63
 EXHIBIT B - PRACTICAL THINGS NOT TO DO IN
NEGOTIATION
  •  
  • Study the ideas in Exhibit B and recognize the
    ones which you have already learned after two
    whole days of AGL effort.
  •  
  • So please do not
  •  
  • Confuse cost and value.
  • Accept concessions too easily.
  • Be the first to make concessions on key issues.
  • Offer a large concession early in the
    discussions, as it encourages
  • the other party to ask for more.
  • Give away important concessions under time
    pressure.

64
 EXHIBIT B - PRACTICAL THINGS NOT TO DO IN
NEGOTIATION
  • Show too much enthusiasm when accepting
  • concessions (winners curse)
  • Accept future promises in exchange for valuable
  • concessions.
  • Assume that the other party values concessions
  • the same way as you do.
  • Suppose that the other party has similar
  • priorities, needs, goals, and motivation.
  • Trade concessions without first creating value

65
 EXHIBIT B - PRACTICAL THINGS NOT TO DO IN
NEGOTIATION
  • Make concessions that affect the bottom line
  • negatively.
  • Claim value before creating value.
  • Be arrogant when refusing a concession.
  • Adopt a concession strategy that can be easily
  • detected by the other party.
  • Make quick decisions under time pressure.

66
 EXHIBIT B - PRACTICAL THINGS NOT TO DO IN
NEGOTIATION
  • Give away information to the other party
  • without reciprocity.
  • Negotiate against yourself.
  • Rush into concessions to satisfy the other
  • party.

67
LEARNING PATTERNS REVIEW
  • Six Ps of effective negotiation
  • Parties
  • Process

  • Power
  • Product
  • Problem

  • Prognosis

68
FINAL NOTE
  •  
  • This ends our AGL program one of a six part
    series
  •  AGL 1 - Finance for Non-Financial Managers
  • AGL 2 - Cost Control
  • AGL 3 - Planning and Budgetary Control
  • AGL 4 - Capital Investment Analysis
  • AGL 10 - Management of Working Capital
  • AGL 20 - Negotiation
  •  
  • We hope it has inspired you to develop your
    skills by practical application. You are now
    ready to study the course text book which is
    excellent
  •  
  • Practical Solutions to Global
    Business Negotiations

  • (Cellich Jain)
  •  

69
FINAL NOTE
  • Thank you for your interest and hard work. Keep
    the glossary handy as a daily reference for
    finance and other negotiations. Follow up by
    doing sections 5, 6, 7 and 8 of eh Diary and
    giving feedback after the course.
  •  
  • We hope that you have much enjoyed the AGL
    experience and that it motivates you to read
    widely in finance and accounting and to continue
    your studies in the future. We suggest the The
    Economist weekly and the WSJ (Wall Street
    Journal) every morning - as good as an MBA!!!
  •  
  • Be sure to reinforce your learning with the all
    the activities set out in the Diary and with the
    LRT (Learning Recall Tape) routine, as explained
    by the organizer.
  •  
  •  

70
FINAL NOTE
  • In the month following completion of the program.
    Please send us the Final Feedback Summary on day
    28.
  •  
  • We trust that you have found AGL to be both
    "efficient" (doing things right) and "effective"
    (doing the right things).
  •  
  • Thank you for being a member of the program.
  •  
  • RGAB
  • drbobboland_at_hotmail.com
  • www.crelearning.com
  •  

71
END
  • End of Summary Lecture 2
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