Preference in Human Life

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Preference in Human Life

• Cultural Preference
• Genetic Preference

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Carl Jung26 July 1875 6 June 1961
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Who was Carl Jung?

• Carl Gustav Jung was a Swiss psychiatrist, an
  influential thinker and the founder of analytical
  psychology. Jung's approach to psychology has
  been influential in the field of depth psychology
  and in countercultural movements across the
  globe. http//youtu.be/PLNShGOgqWQ

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Who was Carl Jung?

• Jung was a colleague of Freud but differed in his
  understanding of the human mind.
• He was obsessed with the unconscious mind
• Jung viewed the unconscious mind differently
  Freud
• Jung saw personality development as lifelong
  process of striving to reconcile opposite urges

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The Theory

• Jungs theory divided the human mind into three
  parts
• The Ego
• The Personal Unconscious
• The Collective Unconscious

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Ego

• Jung defines this as the conscious mind
• Personal sense of identity

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The Personal unconscious

• Anything that is not presently conscious, but can
  be. It includes both memories that are easily
  brought to mind and those that have been
  repressed for some reason.

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The Collective Unconscious

• This refers to our Psychic Inheritance
• The reservoir of our experiences as a species, a
  kind of knowledge we are all born with (the
  collective memories of the entire human race).
  We are not directly conscious of it but it
  influences all our experiences and behaviours.
• According to Jung, this is who so many cultures
  have the same symbols recurring in their myths,
  religion, art, and dreams. The common symbols
  are referred to as ARCHETYPES.

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Archetypes

• The content of the collective unconscious are
  called "Archetypes"
• Jung believed humans are not born "clean slates".
  He thought we came into this world with certain
  pre-dispositions that cause behaviour.
• These behaviours were driven by archetypes or
  archetypal behaviour.

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Examples of Archetypes

• Animal Archetypes
• The Faithful Dog Unquestioning Loyalty
• The Enduring Horse Never Giving Up
• The Devious Cat Self Serving

• Story Archetypes
• The Hero Rescuer, Champion
• The Maiden Purity, Desire
• The Wise Old Man Knowledge, Guidance
• The Magician Mysterious and Powerful
• The Witch or Sorceress - Dangerous
• The Trickster Deceiving and Hidden

• Family Archetypes
• The Father Stern, Powerful, Controlling
• The Mother Feeding, Nurturing, Soothing
• The Child Birth, Beginnings, Salvation

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Jung and Personality Type