Ireland The Technology Capital of Europe

1
Ireland The Technology Capital of Europe

• Ireland Your Source of World-class Software and
  Services

2
Enterprise Ireland Overview

• Enterprise Ireland is the Trade and Technology
  Board of the Government of Ireland
• Enterprise Ireland works with Irish companies to
  advance
• Technology Innovation
• Business Development
• Internationalism
• Enterprise Ireland has shareholding in over 750
  Irish companies

3
Enterprise Ireland Worldwide Network of Offices
4
Irish Software and Services Industry

• Over 600 Irish software companies
• Worlds 3rd largest software exporter 40
  countries
• Software sales 52 Billion annually 12 of GDP
• RD spend is 1B annually
• Irish software companies employ 30,000 people
• Highly educated, knowledge-based workforce
• Skilled in J2EE, .Net, Web Services
• 50-60 new high potential start-ups every year

5
United States - 1 Importer of Irish Software
6
Ireland is Synergistic with Corporate America

• American businesses have invested 55 billion in
  Ireland
• 5 times the U.S. investment in China
• U.S. companies use Ireland for European
  headquarters/development
• Microsoft, IBM, Oracle, Google, Dell, Accenture,
  AOL, Nortel, Ericsson
• Irish companies are highly experienced selling to
  a global market
• Over 70 of production is exported
• A common culture makes it easy to do business
• English speaking, similar management style and
  work ethic

7
Growth of the Irish Software Industry 1994 - 2004
Average Annual Growth
8
Irelands Software and Services Expertise
9
Telecommunications / Wireless Technologies from
Ireland
10
Ireland is at the Forefront of Telecom Technology

• Home to 60 telecom wireless companies
• Worlds first SMS channel developed in 1980s by
  Logica CMG
• 2nd highest ARPU in Europe _at_ 45 per month
• Heaviest users of text messaging in the world
  after the Japanese
• 72 SMS messages per user per month
• Telecom giants Vodafone and O2 use Ireland as a
  test-bed
• Vodafone made their first European 3G launch in
  Ireland

11
Clusters in the Mobile Telecom Industry
12
U.S. Corporations Turn to Ireland for Telecom

• AOL
• Chose Valista to enable bundling and online bill
  payment of premium services a strategy key to
  AOLs future
• IBM
• Partnered with Valista to offer their customers
  collaborative marketing and payment solutions
• T-Mobile
• Uses NewBay to offer the worlds first mobile
  blogging service to users in the U.S.

13
Financial Services Technologies from Ireland
14
Most World Leading Financial Institutions are in
Ireland
Dublins International Financial Services Center
(IFSC)
120 Banks and Asset Financing Companies 33
International Life Assurance Companies 45
Insurance and Reinsurance Companies 43 Mutual
Funds Administrators 23 Custodians 73
Corporate Treasuries 183 Captive Insurance
Companies 316 Managed Treasuries 3,005 Mutual
Funds Schemes
15
Irish Technology Supports Key FS Initiatives

• Anti-money Laundering
• Fraud Detection
• Alternative Payment Options
• Compliance Management and Training
• Lending and Security Collateral Management

16
Banks Worldwide Rely on Irish Software
17
Enterprise Software Solutions from Ireland
18
Key Technologies

• Application Integration/Middleware
• Historical hot-bed for interoperability software
  for large, distributed, mission-critical networks
• Deep experience developing service oriented
  business applications
• A community of companies dedicated to being
  involved in and contributing to open industry
  standards
• Key Players
• Propylon - SOA
• Epionet - Monitory Architecture
• IONA - Enterprise Service Bus
• Polarlake - ESB
• CapeClear ESB/SOA

19
Key Technologies

• Software Tools
• Cutting edge tools to software development teams
  to
• Improve project management
• Complete projects faster
• Improve user acceptance
• Key Players
• ScanData - ECM
• LeCayla Metering Billing
• Iontas - BPM
• Softco - BPM
• Inish Technologies - CRM
• Aimware - Project Management

20
Key Technologies

• Security
• Technologies to integrate, manage, scan, audit
  and optimize the security of
• Networks, desktops, laptops, physical security
• Applications and business processes
• Key Players
• PixAlert - Illicit Image Detection
• iQuate - IT Compliance
• Cinario - Operational Risk Management
• Vigitrust - Enterprise Security

21
Companies that source from Ireland
22
Travel Technology from Ireland
23
Ireland is Delivering World-class Travel
Technology

• Deep Domain Expertise
• Ireland is one of the worlds top tourist
  destinations
• Two of the worlds most profitable airlines in
  Aer Lingus and Ryanair
• 20 years experience in travel technology
• 30 Irish companies providing a range of Software
  and Services to the Global Travel Industry
• Technology Innovation
• Online Dynamic Travel Packaging
• Travel Distribution Technology
• Online Reservation Management
• CRM for Travel
• Payment Processing and Currency Technologies
• Online Tour Operator, Travel Agent, and
  Accommodation Portals

24
Select Irish Travel Technology Providers

• Distribution and Reservation Technologies
• Datalex plc Aer Lingus, LasVegas.com, Snow.com,
  Emirates, Best Western
• OpenJaw Technologies Galileo, AA Vacations,
  GoHop.ie, OpenJet
• Traventec Amadeus
• CNG Travel Group plc Sabre Travel Network,
  Travel management Partners
• BookAssist Choice Hotels Ireland, PremGroup,
  Fitzpatrick Hotels
• Online Intermediaries and Retailers
• Needahotel.com Partners include Aer Lingus and
  Ryanair
• Web Reservations International
  Intercontinental, Accor, Marriot, Cendant
• 12 Travel.com
• DirectSki.com

25
Ireland Provides Travel Technology Worldwide

• CRM for the Travel Industry
• Amateo Choice Hotels International, Savoy
  Group, Dorchester Group
• Inish Technologies Priceline, UPS, British
  Airways
• Customer Survey Technologies Rezidor SAS
  Hotels, Lynch Hotels
• Payment and Currency Exchange Solutions
• EuroCommerce Ryanair
• Fexco Gulliver Tourism Services, Western Union
• Realex Payments Aer Lingus, Aer Arann, Eastern
  Airlines
• Global Currency Exchange Ryanair, Hertz, Dudget
• Orbiscom Citigroup, MBNA

26
Digital Media Technologies from Ireland
27
Ireland is Leading the Digital Revolution

• Ireland will be the first nation in the world to
  convert all movie theatres to digital projection
  cinemas
• Ireland Digital Media companies developing
  Industry Firsts
• Aceno - Only provider of pure digital content on
  Amazon
• DemonWare - First network middleware for Xbox
  360
• Havok - Cutting-edge physic gaming engine
• Strategic licensing agreement with Sony
• Used in popular games - Halo 2
• Used for popular Movies The Matrix, Troy

28
Ireland Produces Premier Digital Media Companies

• Digital Animation
• Boulder Media Disney and Cartoon Networks
• Brown Bag Films Academy Award Nominated
• Telegael 2004 Emmy Award Winner for Tutenstein
• TV Film Production Studios
• Tyrone Productions Riverdance
• Ardmore Films King Authur, Reign of Fire, My
  Left Foot, The Field, The Commitments
• Interactive TV
• DigiSoft
• eMuse
• Mobile Games
• Upstart G-Unit
• Nephin Games Community-based Games
• Selatra - USA Channel

29
Commitment to Leading the Digital Revolution

• Digital Hub Center Dublin, Ireland
• International Center of Excellence for knowledge
  innovation creativity in the Digital Media
  Industry
• Home to over 50 companies
• Collaborative environment connecting technology
  with creativity

30
Technologies Serving Governmentsfrom Ireland
31
Ireland is Securing and Educating the Public
Domain

• Irish companies produce technology for all levels
  of government in various public markets
• Defense
• Education
• Energy
• Health
• Track record of excellence in exporting
  technologies
• Real-time data transmission
• Data quality
• Microwave technologies

32
Expertise in Security E-Learning Technologies

• Security Technology - 30 year head-start
• Implementing protection and information
  collaboration technologies worldwide
• Expertise in emerging mobile security
  technologies
• Specialization in conveying complex message
  formats
• Real-time streaming of CCTV imagery to PDA
  devices
• Prisoner release notification to specific cell
  phone users
• E-Learning - Mature, 15 year history
• Combine infrastructure and content to produce
  most accessible and compelling E-Learning
  experiences
• U.S. Transportation Security Administration (TSA)
  Outsourced entire instruction of new security
  officers to an Irish firm

33
Irish Technologies Serving US Government Agencies

• San Francisco Golden Gate Park
• Alphyra Cashless payment technologies for
  parking and transport ticketing
• U.S. Census Bureau
• eSpatial Integrated spatial/mapping
  applications to users anywhere, any device
• St. Peters University Hospital in New Jersey
• SoftCo Document management to streamline
  business processes
• U.S. Department of Defense
• KLAS- Encrypted satellite communications

34
Learning Technologies from Ireland
35
Irelands Learning Technology Industry

• 17 years Experience
• 36 companies in Ireland
• 600 people employed in Ireland
• 250m Sales in 2006
• High export orientation
• US key target market
• UK second target market
• International Recognition
• IBM, Elliot Masie Learning 2006, Intel, NCI

36
Capabilities of E-Learning Sector
37

• Learning Value Chain

DELIVERY COLLABORATION TOOLS

• Live learning
• Virtual classroom
• Course delivery
• Meeting and
• collaboration tools
• Threaded
• discussion tools
• Shared apps
• Audio video over ip

• Learning Objects
• Lessons
• Units
• Modules
• Courses
• Programs
• Non-credit/credit
• Certification
• Certificate
• Diploma
• Degree
• Technology
• Business
• Social Sciences
• Health and Medicine
• Personal interest

• Learning mgt systems (LMS)
• Learning Content Mgt Systems (LCMS)
• Knowledge Mgt (KM)

Corporate Pharma Financial Services Education
Government Professional Services Public
Services Telecom Utilities

• Authoring tools
• Capture edit
• Multimedia creation tools
• Design tools
• Html, java, xml, flash

• Community portal
• Business portal
• Domain specific portal
• ASP portal
• Intranet portal
• Affiliation portal
• Consulting co. integration
• Integration of multi source content
• Vertical market distribution
• International distribution

• Client/server
• Peer to peer

Learning Specific Hardware

• Wireless
• PDA Cell Phone

SERVICES

• Consulting on strategy and deployment
• Instructional design
• Media design and development
• Custom content development
• Coaching, mentoring, instructing
• Teacher development
• Assessment testing
• Localisation globalisation
• Technical support services

38

• Irish Learning Technology Capabilities

Corporate Pharma Financial Services Education
Government Professional Services Public
Services Telecom Utilities
Compupharma Third Force Innerworkings Intuitio
n Interactive Services PrimeLearning PulseLearn
ing Riverdeep Skillsoft
Intuition
PulseLearning
39

• Irish Learning Technology Capabilities

Corporate Pharma Financial Services Education
Government Professional Services Public
Services Telecom Utilities
Compupharma Third Force Innerworkings Intuitio
n Interactive Services PrimeLearning PulseLearn
ing Riverdeep Skillsoft
Intuition
PulseLearning
40
Irish E-Learning Technology Providers
41
Irish E-Learning Customers Around the Globe
42
Irelands Technology Showcase
43
Irelands First Technology Showcase

• Invitation only event for senior executives of
  U.S. companies
• Personally meet world-leading Irish technology
  providers
• Privately discuss individual business challenges
• Hand-pick Irish technology providers in advance
• VIP tours of world-renowned Irish research
  centers

44
Advantages to Attending the Technology Showcase

• First-hand demonstrations
• First-to-the-market technology from world-leading
  technology providers
• Concrete deployment ideas
• Private discussions with senior technologists
• Broaden your industry knowledge
• Participating in round-table discussions
• Networking opportunities with like-minded
  executives

45
Propel Your Company Forward


Propel your company forward and create a
competitive advantage by implementing
first-to-market Irish Technologies
46
Experience Irish Technology in Ireland

• Irelands Technology Showcase
• May 10 -11, 2007
• Dublin, Ireland

47
Ireland The Technology Capital of Europe

• Ireland Your Source of World-class Software and
  Services