What%20is%20an%20advertisement?

1
What is an advertisement?

• Write down your definition on a piece of paper.
• Definition
• Something that is trying to influence a person to
  buy a product, service or idea
• Business pay BIG dollars to advertise!!!!!
• A 30-second ad in last years Super Bowl cost
  advertisers..

2
Where do you usually find advertisements?

• TV
• Billboards
• Newspaper
• Internet
• Facebook
• News
• Weather
• Sports
• Where else???

3
Branding

• The advertising of products in such a way that
  consumers have instant, positive, brand-name
  recognition and association with a particular
  company
• Ex) McDonalds - Golden Arches
• What else??

4
Media

• A material or technical means of expression
• TV, Radio, Print, Online

5
Persuasion

• The act of moving by argument to a belief,
  opinion or course of action
• Buying something to be popular or look good

6
Demographic

• Relating to the statistical study of human
  populations, especially with reference to size,
  age, race, religion, social class and geographic
  locale.
• Ex) males age 18-25
• Ex) Female Athletes - not a specific demographic
  but a market to sell to.

7
How much does a celebrity get paid for an
endorsement?

• Top 10

8
REVIEW

• Give me an example of a type of media.
• Give me an example of a specific Demographic.
• Give me an example of a brand.