What is the difference between a French Restaurant and McDonald's

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What is the difference between a French
Restaurant and McDonald's

• Think about this question and come up with a list
  of the differences and in many ways, this will
  help you to understand
• the differences between goods that originated in
  the less developed times versus the goods
  developed now
• their views of culture and ethnicity versus more
  modern views
• architecture back then versus now
• and the nature of economies back then versus now.

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What are the differences between the two
restaurants?
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Think about

• architecture styles, food types, ethnicities,
  inspirations for the restaurants / their origins,
  how they determine what goes on their menus, and
  how much food costs at each one.

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McDonald's French Rest

• Formal standard of behavior
• Food- fresh, by hand, gourmet, historically and
  culturally must come from France, judged by a
  cultural standard
• Ethnicity matters more
• Ethnic homeland w/ ancestry
• Local come from h/land
• French (local language)
• by hand
• Necessities of daily life

• Casual less regulated, not many standards
• Food- greasy, unhealthy, whatever tastes good,
  judged by the standard of what makes money
• Any ethnicity
• Language- English or any
• Modern machinery and techniques OK
• origin does not matter
• often not local (env)
• Unnecessary items (env)

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Why is ethnic food more likely organic?
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Origins
Known versus Unknown Earlier versus Later
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McDonald's French

• Art and architecturered and yellow neon attract
  people visible even when driving a car attract
  kids with playgrounds-- goal is a style that will
  get people / money
• Chains and set Logos (Placelessness)
• Corporate
• factory production which can lower the value of
  an authentic product because cost cutting matters

• Art and architecture more classy- Images of
  France and French symbols higher quality and
  more traditional (older) staff and do things
  according to tradition
• Family owned (emphasis on ethnicity and ethnic
  homeland connection)
• Ancestry determines techniques

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Appearance
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Diffusion

• Pop Hierarchical and Contagious
• -Technically all types

• Folk - Relocation

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Pop Culture Appeals to All

• What's wrong with using these models for South
  Korea?

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Why doesnt Folk Culture Appeal to Everyone

• Why can't he wear this hat?

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Pop Culture Changes over Time

• Coke Today

• The Original Coke RecipeFluid extract of Coca
  3 drams USP, Citric acid 3 oz, Caffeine 1 oz,
  Sugar 30 (unclear quantity), Water 2.5 gal,
  Lime juice 2 pints, 1 quart, Vanilla 1 oz,
  Caramel 1.5 oz or more for color

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Pop Culture Changes over Time
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This Years Hot Toys
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Yours?
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Pop Culture Distance

• Distribution
• -over a long distance
• -corporate owners are often more concerned about
  labor costs for smaller objects

• Materials
• -willing to use newer materials
• -does not care to use local materials

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Where do Toys Come From?
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What is the visible imprint of culture on the
landscape?

• Folk Culture
• Religious churches, cemeteries
• Homes use local materials
• Preservation of areas
• Types of foods and farming techniques will differ
  as well

• Pop Culture
• Placelessness caused by logos, chain stores and
  architectural forms
• Litter
• Segregated by income for the product /
  store(sometimes)

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Folk Culture changes from Place to Place
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Pop Culture Threat a Threat to Identity? India
Burning Valentine Day Cards
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Is Ronald a threat?
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Uniform Landscape

• Chain Stores
• Franchises
• Logos Product Recognition
• Forms of architecture malls
• - strip malls

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Placelessness (This applies to the landscape /
Clothes are an example of another concept loss
of identity)
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How does pop culture modify the landscape?

• Bend it to its desires
• -wants the same materials / not local
• -more likely to use newer materials that are
  synthetic like plastic
• -wants to be the same everywhere in as much as it
  is possible
• -therefore less likely to go with the local
  landscape

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McDonald's French

• May want others but there is also a limit to how
  much an outsider can say they are a part of the
  French experience -Relocation
• Idea of the amount that is proper for items like
  wine (time and a place)

• Trying to convert anyone to get its meals and
  enjoy its experience -Diffusion is going to be
  expansion
• Coke would want you to consume all of the time
  (breakfast coke? - fried coke pancakes)

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Pop Culture AppealTrying to Get a Wider Audience
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What's the joke here?
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Folk Versus Pop Money Matters

• FOLK
• Anonymous hearths and come from areas that are
  isolated (independently originate an idea)
• -Earlier in time when people were more rural and
  poor and stayed in their same location
• POPULAR
• Know the inventor because it is more recent and
  usually with a business
• -Tends to come from and exist in MDC's more often
  - goes along extra leisure time, disposable
  income technology / infrastructure.
  Industrialized or Post-Industrial countries

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In order to see this, what do I have to have?
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Folk versus Pop Culture Societies

• Folk- Traditionally practiced by small,
  homogeneous groups living in isolated areas
  (usually rural)? -smaller in scale
• Popular- Found in large, heterogeneous societies
  that share certain habits despite differences in
  other areas. larger in scale
• Pop is a business that wants to appeal to everyone

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Popular Culture Folk Culture

• Technology disperse and quite often is a part
  of it (video games, movies, etc)

• Tech could help preserve but it is not looking to
  disperse

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Diffusion of Tech Globally
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• Pop - Environment
• Post-1800s
• Plastic is new and cheap so goes with pop culture
  
• Wants all areas to grow the same ingredients or
  factory make them so bends the landscape to its
  will
• Materials come from everywhere and are the same
  in all locations
• Changes and is about unneeded items (resources
  and garbage issues)

• Folk - Environment
• Time period - pre1800s
• Local (unique to a place identity) and goes
  along with the local, natural setting and is
  therefore less or not environmentally damaging
• Local so no large-scale shipping
• Is about daily life and necessities (more so than
  pop culture) and therefore there are less items
  associated with it

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Gender Roles

• Pop Culture
• -Wants to appeal to a large audience and
  increasingly does not care to differ for genders

• Folk Culture
• -Usually originated earlier in time so gender
  roles more likely to apply and be enforced

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Sometimes Folk and Pop Culture Collide or Exist
on a Continuum
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Folk and Popular Culture

• It is not always as simple as one or the other.

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Case Example Coke and Wine
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• Pop - Pop
• -Change over time - more garbage / more
  consumption (env)
• -No gender roles and more job specialization but
  with no divisions according to background
• -Marketed differently (cannot use overt symbols
  of an ethnic background)

• Folk - Wine
• -Stays the same but differs from place to place
• -Relocation diffusion because tied to one ethnic
  group/culture that makes it authentic or ethnic
  homeland as in it was made there
• -Gender roles and this goes along with job
  specialization
• -Terroir

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Concepts Folk / Pop Culture

• Disneyification
• Commodification
• Appropriation
• Whitewashing
• NeoLocalism
• Placelessness
• Assimilation

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Disneyfication

• Transformation an ethnic area or background into
  something consumable for anyone

• Do we hear the language?
• How much of the culture do we see and learn
  about?
• Do we see religion?
• The movie is not about the appreciation of
  Chinese culture

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Disneyfication Vegas
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Whitewashing
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Cultural Commodification
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Cultural Appropriation

• Cultural appropriation is the adoption or use of
  elements of one culture by members of another
  culture.

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NeoLocalism

• A renewed interest in preserving and promoting
  the identity of a community and restoring aspects
  that make it culturally unique.
• -Original folk culture (Germans of Lincoln
  Square)
• -Something that is local and unique
  (microbreweries)

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Microbreweries
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Assimilation

• The process by which a person or persons acquire
  the social and psychological characteristics of a
  group

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Folk Culture Change

• Assimilation policies to force people of
  indigenous cultures to adopt dominant cultures

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Acculturation

• Cultural modification of an individual, group, or
  people by adapting

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• Globalization ? spread of popular culture is
  accelerated by time-space compression ? the
  dominance of western styles and ideas.

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How do these cultures view population growth
(chart)?

• Popular culture

• Folk culture

• Large families
• Reinforce gender roles and the traditions of
  family
• -Gender Roles Women at home and having kids
• -Tradition of having large nuclear families

• Alternative non-children lifestyles become
  acceptable.
• -People wait to have children due to economic and
  educational opportunities
• -People do not have children but get married
  (DINKs)
• -People do not get married
• -Alternative Lifestyles

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Religion

• Folk
• -More likely to adhere to a set belief system and
  attend services if that applies

• Pop
• -Increasingly secular societies have a part of
  their life that is secular (growing)
• -Less likely to adhere to a set belief system
  (less than LDC Folk societies)
• -Less likely to regularly attend services (if
  applicable)