The

1

• The

The
Factor
Factor
Harness the Power of the Next Generations
Harness the Power of the Next Generations
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BoomorBust?
Unrealistic
Disrespectful
Disciplined
Trusts Authority
No Attention Span
Highly Motivated
Lazy
Methodical
Likes Structure
Cynical
3
Are We Prepared?

• Stereotyping
• NOT keeping pace
• Technology
• Management practices
• Hiring and Training
• NOT changing
• Waiting for THEM to change

4
The End of the World?

• The Industrial Revolution
• The Roaring Twenties
• Rock n Roll
• The Mini Skirt
• Long-Haired Hippies
• Technology

5
Questions to Help Us Change

• Who Are They?
• What Do They Want?
• How Can We Succeed?

6

• Who are They?

Who are They?
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Defining The Generations





Seniors
Born 1920 - 1942
Age 65 - 87
U.S. Pop. 42 Million
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Who are Seniors?

• The Great Depression
• World War II
• Unprecedented Economic Prosperity
• Chaos of the 60s

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Defining The Generations





Seniors Boomers
Born 1920 - 1942 1943 - 1963
Age 65 - 87 43 - 64
U.S. Pop. 42 Million 82 Million
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Who Are Baby Boomers?

• Peace and prosperity
• Anti-establishment politics
• Civil Rights movement
• Anti-war
• Environmentalism
• Raised with television
• Music Is Important
• Rock n Roll
• Folk
• Hard Rock
• Disco

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Defining The Generations





Seniors Boomers Gen X
Born 1920 - 1942 1943 - 1963 1964 - 1980
Age 65 - 87 43 - 64 26 - 42
U.S. Pop. 42 Million 82 Million 68 Million
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Who Is Generation X?

• Latch-Key Kids
• Downsizing, Restructuring, Takeovers
• Shaped by Mass-Media, not Politics
• Cable, MTV, Video Games
• Technology

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Defining The Generations





Seniors Boomers Gen X Gen Y
Born 1920 - 1942 1943 - 1963 1964 - 1980 1981
- 2000
Age 65 - 87 43 - 64 26 - 42 06 - 25
U.S. Pop. 42 Million 82 Million 68 Million 80
Million
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Who is Generation Y?

• Terrorism
• Booming economy thenbust
• The Electronic Age -
• Media everywhere!
• Cell phones
• Online for EVERYTHING
• Education
• Shopping On Demand
• Social Networking

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What Do They Want?
What Do They Want?
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X and Y as Consumers

• Skeptical/Informed
• Style matters
• Will search for value
• What do others say?
• Empowered and vocal
• Demand customization
• Give me what I want, when I want it.

Or Else.
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X and Y at Work

• 77M Boomers replaced by 45M Xers
• Career Systems International

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X and Y at Work

• Stereotype
• Not Loyal
• Hate Structure
• Dont Work Hard

• Reality
• Two-Way Loyalty
• Adept at Change

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X and Y at Work

• 77M Boomers replaced by 45M Xers
• Career Systems International
• Hours Worked per Week
• Boomers in 1977 42.9
• GenXers in 2002 45.6
• American Business Coalition

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X and Y at Work

• Stereotype
• Not Loyal
• Hate Structure
• Dont Work Hard
• Not Motivated

• Reality
• Two-Way Loyalty
• Adept at Change
• Focused on Results
• Seek Balance

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X and Y at Work

• 77M Boomers replaced by 45M Xers
• Career Systems International
• Hours Worked per Week
• Boomers in 1977 42.9
• GenXers in 2002 45.6
• American Business Coalition
• Want jobs with more responsibility?
• 1992 - 68 of Men, 57 of Women
• 2002 52 of Men, 38 of Women
• American Business Coalition

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How Can We Succeed?
How Can We Succeed?
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How Can We Succeed?

• Learn
• Research
• Quit preaching LISTEN and OBSERVE!
• Accept
• Change
• Collaborate
• Combine Strengths
• Overcome Weaknesses

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Change for Todays Consumers

• Messaging is OUT
• The Customer Experience is IN
• Frequently Update Styles
• Mass Customize
• (but watch the Mass)
• Tap Into the Network
• Constantly Create More Value

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Collaborate at Work

• Mature
• Too Loyal
• Structured
• Effort
• Process

• Next
• Too Wary
• Change
• Results
• Technology

Best Partners Evolution Innovation Success





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How Can We Succeed?
How Can We Succeed?
Together
Together
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Thank You!
Thank You!