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E-Business for Airlines Unit 11

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Virgin Atlantic advertisement- what do you think? ... British Airways LCY-JFK only (OnAirtechnology) British Airways - Club World London City: On-board connectivity. – PowerPoint PPT presentation

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Title: E-Business for Airlines Unit 11


1
E-Business for AirlinesUnit 11
2
Part A
  • P1 P2 M1 D1
  • Types of e-business
  • Current e-technology used by airlines
  • Impacts of e-business on airlines
  • Benefits of e-business for airline customers

3
Definition of e-Business
  • e- Business (electronic business) is in its
    simplest form, the conduct of business on the
    internet. It is a more generic term than e-
    commerce because it refers to not only buying and
    selling but also servicing customers and
    collaborating with business partners.

4
Business to Consumer
5
Promotions
6
Advertising
  • Virgin Atlantic advertisement- what do you think?
  • http//www.youtube.com/watch?vebEDj7ZkOuA

7
Bookings
  • How is it used?

8
Travel Information
  • How is e-business used to provide travel
    information?

9
  • Live arrival and departure information
  • Health advice for passengers
  • Terminal information
  • Airline facilities
  • Latest worldwide travel news
  • Lets look at Book Flights, Holidays, Hotels, Car
    Rental with British Airways

10
Business to Business
11
E-Procurement
  • What does procurement mean to you?
  • Procurement is the action of obtaining goods or
    services for a business

12
  • What sort of goods and services does an airline
    need to procure in order to run efficiently?
  • LIST
  • In pairs, make a list of goods and services that
    an airline will need to procure to run
    efficiently.

13
E-Procurement
  • Electronic methods are used at every stage of
    procurement
  • Advertising contracts
  • Managing contracts
  • Evaluating tenders
  • Paying suppliers

14
Benefits of E-Procurement
  • Reduces paperwork and increases efficiency
  • Helps to process orders more quickly
  • Speeds up payment

15
Advertising
  • Cheap Flights - Book cheap flights to Europe with
    Ryanair
  • Why is this of benefit to businesses?
  • Marketing opportunity
  • Reaches mass market
  • Immediate impact

16
In-Flight Internet Access
17
  • In recent years airlines have had to keep up with
    emerging technologies and the demand for doing
    business 24/7.
  • Singapore Airlines
  • British Airways LCY-JFK only (OnAir technology)
    British Airways - Club World London City
    On-board connectivity

18
Current e-Technology used by Airlines
19
Hardware
  • PCs
  • Laptops
  • Tablets

20
Internet
  • Email
  • Websites
  • Web pages
  • Can you think ways in which airlines use these?

21
  • For internal communications
  • For external communications eg procurement
  • Marketing
  • Bookings
  • Hyperlinks for customers eg- car hire, etc
  • Informing customers eg- email promotions

22
Mobile Phones
  • Smartphones
  • Text applications
  • Can you think how an
  • airline might use these
  • to their benefit for staff
  • and customers?

23
Social Networking
  • Twitter
  • Facebook
  • Blogs

24
  • In pairs, through research, find a scheduled
    airline, a charter airline and a low cost airline
    that use social networking to conduct business
    and feedback to the rest of the group.

25
Self Check-In
26
  • What are the benefits of self check-in to
  • Passengers
  • Airlines

27
  • Barcode readers
  • In what ways are these
  • used in an airport?

28
  • Scanning boarding passes
  • Scanning passports
  • Baggage

29
  • Benefits
  • Security reasons
  • Speed
  • Organisation

30
For Next Lesson
  • Make a start on P1 all points must include
    airline examples to support your assignment.
  • Any questions, please ask me or email me if Im
    not around.
  • We will look at
  • Impacts of e-business on airlines
  • Benefits of e-business for airline customers
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