How To Evaluate and Market a Specialty Enterprise

1
How To Evaluate and Market a Specialty Enterprise

• Annies Project
• February 6, 2007
• Coweta Oklahoma

2
What is a Specialty Enterprise?

• Non-Traditional
• Risky
• Labor Intensive
• Low Production
• High Cost

3
Do You Have the Resources?

• Land
• Labor
• Capital
• Management
• Time

4
Land

• Is the soil type correct?
• Is irrigation required?
• Is the land located close enough to market?

5
Labor

• Fruit vegetable crops are labor intensive
• Is there enough trained hired labor available
  when you need it?
• Are they employees or contract labor?

6
Capital

• Can you finance the enterprise yourself?
• Is the banker aware of what you are doing?
• How much of an operating loan will be required
  before the product is sold?

7
Management

• Do you have the necessary skills to manage this
  operation?
• You may be good at running a cattle operation,
  but poor at running a vineyard.

8
Time

• Many alternative enterprises are time hogs.
• Easy to spin your wheels when you arent sure
  what you should be doing.
• Are you already fully employed when this
  enterprise needs your full attention.

9
Evaluation

• Is it technically feasible?
• Is it economically feasible?
• Are your management skills sufficient?
• Can you get the needed financing?
• Do I have the time?

10
Evaluation

• Is there a market available?
• Can you stand the risks?
• What are the infrastructure needs?
• Does this match with your personal interests?

11
Marketing

• Where can you sell your product?
• How can you effectively advertise?
• How much product loss will you have?
• Is the product already oversold in your area?
• How do you set the price?
• Should be the first step instead of the last!