Product Life Cycle - PowerPoint PPT Presentation

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Product Life Cycle

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Product Life Cycle Chapter 30 Section 2 Part 1 Product Life Cycle Stages Introduction Stage Growth Stage Maturity Stage Decline Stage Introduction Stage Major goal ... – PowerPoint PPT presentation

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Title: Product Life Cycle


1
Product Life Cycle
  • Chapter 30
  • Section 2 Part 1

2
Product Life Cycle Stages
  • Introduction Stage
  • Growth Stage
  • Maturity Stage
  • Decline Stage

3
Introduction Stage
  • Major goal draw customers attention
  • Special promotions ex. Free samples
  • Costs are high
  • Profit is Low

4
Growth Stage
  • Increasing Sales and profits
  • Target market familiar with product
  • Advertising focus on customer satisfaction
  • Competition arises

5
Maturity Stage
  • Sales slow or level off
  • More competition
  • Target market owns product
  • Advertising focus on competition

6
Decline Stage
  • Sales fall
  • Management will need to decide fate of product
  • 5 strategies during this stage
  • Sell or license the product
  • Recommit to the product line
  • Discount the product
  • Regionalize the product
  • Modernize or alter the product offering

7
Playstation 3
  • What stage in the product life cycle is this in?
  • Justify your statement.

8
Slinky
  • What stage in the product life cycle is this in?
  • Justify your statement.

9
Uggs
  • What stage in the product life cycle is this in?
  • Justify your statement.

10
Shamrock Shake
  • What stage in the product life cycle is this in?
  • Justify your statement.

11
Fax Machine
  • What stage in the product life cycle is this in?
  • Justify your statement.
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