Danish Bacon is an own label supplier to the UK - PowerPoint PPT Presentation
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Danish Bacon is an own label supplier to the UK
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Title: MPG The New Proposition Author: Kate Taylor Last modified by: John Created Date: 9/13/2005 2:29:56 PM Document presentation format: A4 Paper (210x297 mm) – PowerPoint PPT presentation
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Title: Danish Bacon is an own label supplier to the UK
1
Danish Bacon Challenge
- Danish Bacon is an own label supplier to the UKs
grocers - An idea that created in-store stand out and
built on the Danish sizzle brand as mark of
quality
2
Danish Solution
- Media partnership with Delicious magazine
- Mini-booklet Worlds Best Ever Brunch tipped in
the magazine - Used in on Danish packs in Sainsburys to create
stand out on shelf - Achieved 4.3 sales uplift in Sainsburys
- Innovative media deal bacon pack media space
traded for magazine space
3
Danish Results
- Achieved 4.3 sales uplift in Sainsburys
