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Resisting Globalization: Action

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Resisting Globalization: Action & Critique Naomi Klein on Brands vs Products Brands are products, plus the added value of identity, the idea or story ... – PowerPoint PPT presentation

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Title: Resisting Globalization: Action


1
Resisting Globalization Action Critique
2
Naomi Klein on Brands vs Products
  • Brands are products, plus the added value of
    identity, the idea or story behind the brand
  • Brands sell a kind of pseudo-spirituality -- a
    sense of belonging, a community
  • filling a gap that citizens, not just consumers,
    used to get elsewhere, whether from religion,
    whether from a sense of belonging in their
    community
  • Behind these brand meanings is a privatized
    concept of what used to be public

3
Identities
  • Identities in general consist of social relations
    and their representations, as seen from the
    perspective of one actor or another
  • Not durable or encompassing attributes or persons
    or collective actors as such

4
Brands add value, but depend on image and
reputation for success making brands vulnerable
to brand bombing
  • Consider this satirical take on MasterCards
    promo line circulating on Twitter and other
    social networking sites after MasterCard
    suspended processing transactions for WikiLeaks
  • Freedom of speech? Priceless. For everything
    else, theres MasterCard

5
The Yes Mens counterhegemonic globalization
demanding justice for Bhopal victims
  • Bhopal catastrophe known as the worlds worst
    industrial disaster
  • In December 1984, the Union Carbide pesticide
    plant in Bhopal began leaking gas and other
    chemicals that resulted in the exposure of
    hundreds of thousands of people
  • Estimated death tolls vary a government
    affidavit in 2006 stated the leak caused 558,125
    injuries including 38,478 temporary partial and
    approximately 3,900 severely and permanently
    disabling injuries
  • Civil and criminal cases are pending
  • The plant was purchased by DOW in 2001

6
A Better World is Possible!
  • International Forum on Globalization, Ch. 60, pp.
    482-493 (Excerpted from IFG, A Better World is
    Possible!, report summary, 2002)

7
Introduction
  • Global resistance
  • World Economic Forum
  • World Social Forum
  • Different worlds
  • Corporate globalists
  • Transformational imperative
  • Economic democracy
  • Global governance
  • Building momentum

8
Chapter 1 - Critique of Economic Globalization
  • Key ingredients and general effects
  • Pillars of Globalization
  • Beneficiaries of Globalization
  • Bureaucratic expressions of globalization
  • Conclusions

9
Chapter II - Ten Principles for Democratic
Sustainable Societies
  • New democracy
  • Susidiarity
  • Ecological sustainability
  • Common heritage
  • Human rights
  • Jobs/livelihood/employment
  • Food security and food safety
  • Equity
  • Diversity
  • Precautionary principle

10
Chapter III - Issues on Commodification of the
Commons
  • The process of privatizing, monopolizing, and
    commodifying common heritage resources and
    turning public services into corporate profit
    centers and the protection of this process
    within global trade agreements must be halted at
    once

11
Chapter IV - The Care for Subsidiarity Bias Away
from the Global Toward the Local
  • Understanding subsidiarity
  • subsidiarity if democracy is based on the
    principle of popular participation, whenever a
    choice exists, local organization is preferred
  • The road to the local
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