NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS

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NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS

• ROB McLOUGHLIN
• Broadcaster and Executive

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NORTHAMPTONSHIRE HEALTH AND
COMMUNICATIONS

• Dazzling changes to 21st Century Media
• Internet advertising to reach 3.15bn
• YOUTUBE 1bn users monthly
• Apple Go Radio
• Launch Beats One with Zane Lowe

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NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS

• Embarrassing Bodies 4m viewers
• Trust Me Im a Doctor 2.4m viewers
• 24 Hours in A and E 2.4m viewers
• Casualty/Holby City 4.5m

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MEDIA CAN MOVE MOUNTANS

• Comic Relief - 1bn (1985)
• Children in Need -600m (1980)
• Sports Relief - 51m plus raised in 2014
• NHS/Public Health spend millions on major health
  campaigns.

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NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS

• Granada Community Challenge - 12.5m
• Live Challenge - 1.4m
• Anti-Polyurethane foam campaign banned
• Defibrillator campaign
• Asbestos campaign.

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NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS

• Northamptonshire
• Government says its in the East Midlands, the
  BBC says its in East Anglia
• BBC Executive

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NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS

• Key Question Could Northamptonshire take control
  of its own messaging and media and do something
  unique in the area of health?

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NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS

• Is it too complicated?
• Fear of Media?
• Too Busy?
• Not ambitious?
• Crisis facing NHS?

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NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS

• ABC TV AUSTRALIACLIP FROM 4 CORNERSAIRED
  OCTOBER 2014

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NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS

• What do people say about Northamptonshire?

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NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS

• What do people say about Health and Wellbeing in
  the county?

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NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS

• What do people say about communications?
• What is the use of eHealth/Tele-Health
• Currently?

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NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS

• Recommendations
• Leadership
• New initiatives to drive excellence and promote
  improvements (including Francis Crick Awards)
• Build new media relations

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NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS

• Create a central portal gateway for all parts of
  the health ecology to contribute
• Step by Step to major broadcast/social media
  initative.

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NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS

• The Best years lie ahead of the county
• One contributor

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• NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS