Business Model

1
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2
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• ??????- ??????
• ??????- ??????
• ??????- ?????????
• ??????????
• ??????????????
• ??????????????????
• Business Model
• Business Process
• Process v.s System Function
• ??????????????

?????
?????
3
??????- ??????
Assembly
Consumers
Tier-1
Tier-2
Tier-n
Customers/ Distributors/ Dealers
4
??????- ??????(Key)

• ??????????????????????,??????????????????

• ???????
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• ????????????????
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• ?????????/?????
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• ?????????????

Source David Smichi-Levi., Managing the Supply
Chain (?????? ??????), Philp Kaminsky., Edith
Simchi-Levi
5
??????- ???????(Key)

• ??????
• ?????????????????????????????????????????????????
  ?????,???????????????
• ????
• ????????????????????????????,???????????????????
• ??????
• ?????????????????????,???????????????????????????
  ?????????????,????????????
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• ??????

Source David Smichi-Levi., Managing the Supply
Chain (?????? ??????), Philp Kaminsky., Edith
Simchi-Levi
6
??????- ??????
7
??????- ???????????(KEY)

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• ????
• ?????????????????
• ?????
• ???????????
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• ???????????????????
• ????
• ?????
• ?????
• ????

8
???????????

• OEM/???/???/???.

9
??????- ?????????
?????? ?????????
Assembly
Consumers
Tier-1
Tier-2
Tier-n
Customers/ Distributors/ Dealers
10
??????- ?????????(??)

• ?????????
• ???????????,???????????? ?
• ?????????????????????????????????? ?
• ??????????????,????????????? ?
• ????????????????????
• ?????????
• ?????????
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• ????????

11
??????- ?????????(??)

• ????? v.s ?????
• ????????????????????,???????????
• ????? v.s. ?????

12
??????- ?????????(??)

• ???? ???????????????????????????? ?
• ?????????
• ?? ???????????????????????????
• ??????????????????????
• ?????????
• ???????????????????????????????
• ?????
• Central Planning, Central Buy
• Local Planning, Central Buy
• Central Planning, Local Buy
• ?????
• Local Planning, Local Buy

13
??????- ?????????(??)

• ?? ????????????,
• ????? ????? ????????????????????
• ???? ???????????????????????????????
• ?????????????,????????
• ????
• ????
• ?????????????,???????????????????????,????????????

14
????????????
15
??????????(??)
??????
??????
??????
Assembly
Consumers
Tier-1
Tier-2
Tier-n
Customers/ Distributors/ Dealers
16
????????????????(??)

• ????????????
• ??????????????????????????
• ???????? (?????? 6,000 7,000 ?) ??
• ??????????
• ?? ?????? / ??????????

17
????????????????(??)

• ???????????
• ?????? ??????????????????
• ?????? ????????????????????
• ????????????????????????
• ??? ( ???? )
• ??? ? ??? ? ??? ( ???? )
• ????/??? ? ??? ? ??? (
  ???? )
• ????? ?/???????????????????????????
• ????? ???????????????????????????????? (JIT or
  VMI)?????????????

18
??????????????
?????? ?????????
Assembly
Consumers
Tier-1
Tier-2
Tier-n
Customers/ Distributors/ Dealers
19
??????????????(??)

• ?????????????????????????????????????
• ?????????????????????
• ????????????????????????

20
??????????
21

• ??????????????????
• Business Model
• Business Process
• Process v.s. System Function

22
??????????????????(??)

• ??/??????????????
• ????????????????
• ????????
• ???????? ????????
• ???? ???????,??????????????
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• ?????? ?????????????

23
?????????????????? Business Model ???????
?? ??
?? ??
HUB
?? ??
?????? ?????
???? Type I
????
????
????
?? ??
HUB
?? ??
?????? ?????
???? Type I
?? ??

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??????

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????
?? ??
?? ??
HUB
???? Type II
HUB
????
24
????Bussiness Model????
25

• ??????????????????
• Business Model
• Business Process
• Process v.s. System Function

26
??????????????????(??)Process Model - ????

• ?????????????????
• ???????? ??????????????, ???????????????
• ???????? ????????
• ???? ??? ??? OBM ??
• ?? ?????????,?????/ ????????
• ???
• ???????????????,???????
• ???,?????? ?????????????
• ?,??????,??????????????
• Pass????.
• ??ATP ????
• ????????????????????

27
??????????????????(??) Process Model - ????

• ???????????????
• ??????????
• ???????????????,??????????
• ????????
• ?????????????,??????????
• ???? ??? OEM ?? ( by BTS , ATO/CTO )
• ?? ?????????, ?????????
• ????????????????,????????
• ??,?????????,????Pass ????
• ?? ATP / CTP ????
• ?????????????
• ???? ??? ???OBM ??
• ?????
• ??????

28
??????????????????(??) Process Model - ????

• ???????????????
• ???????????
• ??????
• ????
• ???????
• ????????
• ??ATP / CTP ????
• ???????????

29
??????????????????(??) Process Model - ????

• ???????????/?????
• ?????????
• ???? Planning , ????????,????
• ???????????????????,????????????,?????????????????
  ?,?????Drop Shipment????, ??????????????,?????????
  ?????,??????????????????.
• ???? Planning , ????????,??????
• ?????????????????,????????,????????????,??????????
  ??,????????????.
• ??Planning ,????????,??????
• ??????????????????,????????,????????????,?????????
  ???,????????????.
• ????????? / ?????
• ??????????
• ?? Local Planning , Local Buy

30
??????????????????(??) ???? ?????

• ???????,?????,???????????????????????????????,????
  ?????????
• ????????????
• ????
• ????

31
???? ???????????????
?? ?????? ??? ???????????,????????????,???????????????,????????????? ???? ?????????????? ?? ???????,???? ??? ????????????????????,??????????????????????????? ???? ?????????
??? ???????,????? ??? ????????????,????????????????,???????????? ???? ????????? ?? ?????? ??? ?????????????,???????????,??????????(???????????????) ???? ????
??
??
Source Hugos, M., Essentials of Supply Chain
Management (???????), John Wiley Sons.,
32
???????
???? ????
BTS 1.??????????????? 2.????? 3.??????????? 4.?????????? 5.??????? BTO 1.?????????????????? 2.????? 3.?????????? 4.?????????? 5.?????????
???? ???? ?????? ???? ?????? ( CTC C/T ) ???? ???? ?????? ???? ?????? ( CTC C/T )
???? 1.OTD ???? 2.???? ???????????????????? 3.???? ??????????????? ???? 1.OTD ???? 2.???? ???????????????????? 3.???? ???????????????
???? 1.???????????????????? 2.????????????????????? 3.??????????????? ???? 1.???????????????????? 2.????????????????????? 3.???????????????
Source Hugos, M., Essentials of Supply Chain
Management (???????), John Wiley Sons.,
33
???????
???? ???? ???? ???? ???? ???????????????.. ???? ?????? ?????.. ???? OTD??.. ???? ?????? ?????..
?? ???? ? ? ?
?? ???? ? ?
?? ???? ? ? ?
???? ?? ?/?/?? ? ? ? ?
???? ???? ? ?
???? ???? ? ?
???? ???? ? ?
???? ???? ? ? ?
???? ???? ? ?
???? ????? ? ?
Source Hugos, M., Essentials of Supply Chain
Management (???????), John Wiley Sons.,
34
????Bussiness Process????
35

• ??????????????????
• Business Model
• Business Process
• Process v.s. System Function

36
?????????????
Source David Smichi-Levi., Managing the Supply
Chain (?????? ??????), Philp Kaminsky., Edith
Simchi-Levi
37
?????????????????? Process v.s. System Function
38
Process v.s. System Function
39
Process v.s. System Function
40
?????????????? Phase In Approach
41
??????????????(??)
???? I ??? II ????????? III ???? IV ?????
???? ?????????????????? ????????,??????? ??????????????? ?????
? ? ?????? ????????? ???????? ???????
????? ????? ??????????????? ??????? ???????? ????????? ????????? ??????? ERP II ERP ?APS?SCP?EC ?MES?BI. ?????????
???? ? ?????? ????????????????? APS?SCP
?????? ??/?? ?????/????????? EDI/??/?? ?????????? ?????,??????????????? ??????????? EC (SRM) ????????????????,?????????????
?????? ???????? ?????? BTS ???? ???????? BTS ?????? ATP ??????? BTO ???? CTP ???????????? ATO/CTO
42
??????????????(??)
???? I ??? II ????????? III ???? IV ?????
???? ?????????????????? ????????,??????? ??????????????? ?????
? ? ?????? ????????? ???????? ???????
????? ????? ??????????????? ??????? ???????? ????????? ????????? ??????? ERP II ERP ?APS?SCP?EC ?MES?BI. ?????????
???? ? ?????? ????????????????? APS?SCP
?????? ??/?? ?????/????????? EDI/??/?? ?????????? ?????,??????????????? ??????????? EC (SRM) ????????????????,?????????????
?????? ???????? ?????? BTS ???? ???????? BTS ?????? ATP ??????? BTO ???? CTP ???????????? ATO/CTO
43
??????????????????
???? ???????? ????? ????
???? 2 4 ? 1 2 ? ??
?? ?? ?? ?????
?? ?? ?? ??
???? ?? ?? ??
???? ?? ??(???????????) ???
????? ?? ??(???????????) ??
???? ?? ?? ??
Source David Smichi-Levi., Managing the Supply
Chain (?????? ??????), Philp Kaminsky., Edith
Simchi-Levi
44
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