Title: Karen Farmer | Assistant Director for Student Clubs and Organizations | Western Carolina University
1Marketing Can Be Time Consuming, So Be Smart
With It!
- Karen Farmer Assistant Director for Student
Clubs and Organizations Western Carolina
University
_at_karenfarmer1145
2Western Carolina University
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5Getting other Offices/Departments involved- Why
would they want to join?
- Adding all students to OrgSync (automatic join)
- Mass messaging feature
- Students actually will check this email
- Concentrated topic (RSOs, etc.)
- Campus Calendar Link with R-25
- Always use common goals (school visions)
- Streamlining their processes
- Tracking Involvement
- Gaining student feedback through polls
- Go green with online registration forms
- Pull reports
- Sharing reports with higher administration
6On board... Getting there 29 Departmental groups
- Academic Success Program
- Admissions
- Athletics
- Campus Recreation and Wellness
- Center for Service Learning
- First Year Experience
- Fraternity and Sorority Life
- Intercultural Affairs
- New Student Orientation
- One Stop Student Service Center
- Residential Living
- Whee Lead Conference
- Writing and Learning Commons
7Importance of Streamlining
- Create buy-in with the campus
- Keeps all Files and Forms in a centralized
location Record keeping - Forces utilization
- Users know how to use it better and can
incorporate it
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9Upload images and flyers as Photos
10OrgSync Day
11Promotional Items? Give em what they want
- Declining Balance
- Parking spot
- Finals week library room
- Athletic tickets
- Reserved table in Cafeteria
12Monday Messages
13Evolution of Monday Messages
14Brand with style
15Monday Message Post Request
16Results
17Monday Message Motivation
Have a group sponsor a Motivation
18Upcoming Monday Message Motivation
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21Pros
- Only receiving 1 message from our office each
week - Centralized location to provide updates,
deadlines, and upcoming events - Option for students and staff to submit
information to the message - ICC Minutes
Con
- Common for 1 person bi-weekly to asked to be
removed - Limited in graphics, gotta be creative!
22Utilize the Website Tool
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25Marketing to Advisors
- S.O.A.R
- Create Advisor Resources
- Discussion Board
- Polls
26Market it everywhere
- RSO Manual
- Orientation Handout
- Trainings at Inter-Club Council meetings
- Create a good-lookin school-lookin logo
- Promotional Items
- Pinterest
27Best ways to utilize yourtime marketing
- Be intentional
- Have personal/office goals
- Make it regular in your schedule
- Get others involved
- Streamline everything, and stay to it!
- Incorporate it in meetings, trainings, etc.
- Have support from involved upperclassman students
- ALWAYS take pictures at events!
- Utilize others Let others market you!
- Student Media
28Comments Questions
_at_karenfarmer1145