Karen Farmer | Assistant Director for Student Clubs and Organizations | Western Carolina University - PowerPoint PPT Presentation

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Karen Farmer | Assistant Director for Student Clubs and Organizations | Western Carolina University

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Title: Karen Farmer | Assistant Director for Student Clubs and Organizations | Western Carolina University


1
Marketing Can Be Time Consuming, So Be Smart
With It!
  • Karen Farmer Assistant Director for Student
    Clubs and Organizations Western Carolina
    University

_at_karenfarmer1145
2
Western Carolina University
3
LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO
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5
Getting other Offices/Departments involved- Why
would they want to join?
  • Adding all students to OrgSync (automatic join)
  • Mass messaging feature
  • Students actually will check this email
  • Concentrated topic (RSOs, etc.)
  • Campus Calendar Link with R-25
  • Always use common goals (school visions)
  • Streamlining their processes
  • Tracking Involvement
  • Gaining student feedback through polls
  • Go green with online registration forms
  • Pull reports
  • Sharing reports with higher administration

6
On board... Getting there 29 Departmental groups
  • Academic Success Program
  • Admissions
  • Athletics
  • Campus Recreation and Wellness
  • Center for Service Learning
  • First Year Experience
  • Fraternity and Sorority Life
  • Intercultural Affairs
  • New Student Orientation
  • One Stop Student Service Center
  • Residential Living
  • Whee Lead Conference
  • Writing and Learning Commons

7
Importance of Streamlining
  • Create buy-in with the campus
  • Keeps all Files and Forms in a centralized
    location Record keeping
  • Forces utilization
  • Users know how to use it better and can
    incorporate it

8
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9
Upload images and flyers as Photos
10
OrgSync Day
11
Promotional Items? Give em what they want
  • Declining Balance
  • Parking spot
  • Finals week library room
  • Athletic tickets
  • Reserved table in Cafeteria

12
Monday Messages
13
Evolution of Monday Messages
14
Brand with style
15
Monday Message Post Request
16
Results
17
Monday Message Motivation
Have a group sponsor a Motivation
18
Upcoming Monday Message Motivation
19
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21
Pros
  • Only receiving 1 message from our office each
    week
  • Centralized location to provide updates,
    deadlines, and upcoming events
  • Option for students and staff to submit
    information to the message
  • ICC Minutes

Con
  • Common for 1 person bi-weekly to asked to be
    removed
  • Limited in graphics, gotta be creative!

22
Utilize the Website Tool
23
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25
Marketing to Advisors
  • S.O.A.R
  • Create Advisor Resources
  • Discussion Board
  • Polls

26
Market it everywhere
  1. RSO Manual
  2. Orientation Handout
  3. Trainings at Inter-Club Council meetings
  4. Create a good-lookin school-lookin logo
  5. Promotional Items
  6. Pinterest

27
Best ways to utilize yourtime marketing
  • Be intentional
  • Have personal/office goals
  • Make it regular in your schedule
  • Get others involved
  • Streamline everything, and stay to it!
  • Incorporate it in meetings, trainings, etc.
  • Have support from involved upperclassman students
  • ALWAYS take pictures at events!
  • Utilize others Let others market you!
  • Student Media

28
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