Sponsoring Family Equality Council

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SponsoringFamily Equality CouncilsFamily
WeekThe Power of the Lgbt-headed Family Market

• Ally Kuriloff
• Programs Associate
• 617.502.8717
• ally_at_familyequality.org

www.familyequality.org www.familyequality.org/fami
lyweek
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About Family Equality Council

• Family Equality Council connects, supports, and
  represents the one million parents in this
  country who are lesbian, gay, bisexual, and
  transgender (LGBT) and the two million children
  they are raising.
• We are changing attitudes and policies to ensure
  that all families are respected, loved, and
  celebrated including families with parents who
  are LGBT.
• We are a community of parents and children,
  grandparents and grandchildren that reaches
  across this country.
• For 30 years we have raised our children and
  raised our voices toward fairness for all
  families.

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Why sponsor Family Equality Council?

• Most brand engagement is still behind the times.
• The modern family looks very different than it
  did 30 years ago.

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• Weve Seen A Seismic Shift
• Demographics Pop Culture Society Technology

TO
FROM
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The LGBT Family Market is Powerful and Expanding

• 2 MM children are being raised by 1MM LGBT
  parents
• 500,000 same-sex couples are raising adopted
  children
• Conservative estimates suggest children being
  raised by lesbian or gay parents represent a
  10.6 billion market
• There are over 3 million same-sex households in
  the U.S.
• Only 4 of todays families fall into the Census
  definition of traditional
• There is at least one same-sex couple in
• 93 of counties
• 92 of Census tracts

US Census data, 2010
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Family Week in Provincetown, MA

• Now in its 18th year, Family Week is Family
  Equality Councils signature event, held in
  gay-friendly Provincetown August 3rd-10th, 2013.
• Family Week is the largest gathering of the
  LGBT-headed family community in the country.
• The week-long celebration is designed to bring
  families and friends together to celebrate one
  another and to renew their commitment to creating
  a better world for all families.
• Family Week favorites include Parent Youth Café
  conversations, the Family Unity Pride Parade,
  Family Movie Nights, the Family Dance and the
  exciting child and youth adventure activities
  focused on the arts, environment, fitness and
  much more.

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Why Sponsor Family Week?

• Raise your brand awareness across the incredibly
  broad spectrum of races, gender identities,
  family constellations and sexual orientations
  represented by Family Equality Council
  constituents
• Family Week 2012 alone had over 3,000 people
  close to 500 families in attendance from over
  30 states, from California to Massachusetts, and
  5 countries, from Australia to Canada
• 100 of Family Week attendees asked prefer to
  patronize businesses demonstrating support for
  the LGBT-headed family community
• 66 of gay dads are more likely to buy products
  that have ads reflecting their sexual
  orientation

Family Week Exit Surveys, 2011-2012 Marketing
to the Modern Family, 2011
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Family Week Sponsorship Packages and Benefits

• _____ Platinum Sponsorship (15,000) - All Gold
  level benefits, plus visibility at Major Donor
  Clambake in front of 150 of our most generous
  supporters with signage Company highlighted in a
  national e-news article about 2012 sponsors which
  reaches over 90,000 LGBT parents Recognition in
  program book as Platinum Sponsor, with logo
  insertion Full display space at Family Week
  Partner Fairs during Saturday and Sunday
  registration Opportunity for four (4)
  representatives to participate in Family Week
  events and gatherings throughout the week
  Recognition in 2012 Program Books Midwest
  Conference, Families in the Desert, Family Camp,
  Halloween Dance 
• _____ Gold Sponsorship (10,000) - All Silver
  level benefits, plus an opportunity to send two
  (2) representatives to Major Donor Clambake to
  connect one-on-one with our major donors Logo
  insertion in national promotional emails for
  Family Week which reach over 90,000 LGBT parents
  Full page ad in program book, given to every
  family attending Family Week opportunity for two
  (2) representatives to participate in Family Week
  events and gatherings throughout the week
• _____ Silver Sponsorship (5,000) - All Bronze
  level benefits, plus half page ad in program
  book, given to every family attending Family
  Week Opportunity for one (1) representative to
  participate in Family Week events and gatherings
  throughout the week
• _____ Bronze Sponsorship (3,000) - All Session
  level benefits. plus quarter page ad in program
  book, given to every family attending Family
  Week Recognition in program book as Bronze
  Sponsor, with logo insertion Link to company
  website with company logo on Family Week website
  Logo display at major events, indicating
  sponsorship level
• _____ Session Sponsorship (2,000) - Display of
  logo and signage at the session of your choice
  Recognition as sponsor of the session of your
  choice in program book, given to every family
  attending Family Week
• Session Options Welcome Games!, Welcome Brunch,
  Dads Gathering, Moms Gathering, Trans Parents
  Gathering, Grandparents Gathering, Family Movie
  Night, Beach Picnic Campfire, Farewell Picnic,
  Family Dance, Littles Gatherings, Childrens
  Programming, Adult Cafes and MORE

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Advertising Opportunities

• Every family in attendance receives a Program
  Book upon arrival at Family Week
• Families must refer to the Program Book all week
  for a full schedule of events and location
  listing, plus a map of Ptown
• Placing an ad in this book is an unmatched
  visibility opportunity

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Advertisement Specifications

• Outside back cover (color) 1,800
• 8 5/8 (w) x 11 1/8 (h) with 1/8 bleed
• Inside front of inside back cover (color)
  1,500
• 8 5/8 (w) x 11 1/8 (h) with 1/8 bleed
• Half page horizontal ad (bw) 1,200
• 7 1/2 (w) x 4 3/4 (h) no bleeds
• Quarter page horizontal ad (bw) 600
• 3 1/2 (w) x 4 ¾ (h) no bleeds
• Eight page ad (bw) 300
• 3 ½ (w) x 2 (h) no bleeds
• Link on Family Week website 200

Please comply with ad sizes as listed. Ad copy
should be sent electronically as PDF, JPEG, or
TIFF. All ads must be in high resolution (600
dpi) and grey scale (except for cover options).
Please send all electronic file art by May 1,
2013 to ally_at_familyequality.org
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Sampling of Sponsors National Partners
Industries currently represented include legal,
travel, financial, entertainment, consumer, and
health and fertility services.
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Next Steps

• Discuss specific business goals that can be
  achieved through partnership with Family Equality
  Council
• Draft Memorandum of Understanding
• Begin our work together!