Cooperative Extension Update 2006 Regional Conferences

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Cooperative Extension Update 2006 Regional
Conferences
Larry W. Turner, Associate Dean for Extension and
Director, Cooperative Extension Service, College
of Agriculture Owensboro and Lexington,
Ky January 30- February 2, 2006 www.ca.uky.edu/ces
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Overview

• Mission of Kentucky Cooperative Extension
• Strategies and Goals
• Program Metrics, Accountability
• Celebration of Successes
• Focus for 2006

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CES Impact The Leverage Point

• ON MARCH 12th 1930 Mohandas Karamchand Gandhi
  set off with 78 disciples from his ashram in
  western India on a 350-kilometre trek to the
  coast. Twenty-five days later he stepped into a
  hollow, scooped up a handful of mud and salt, and
  announced to a throng With this salt I am
  shaking the foundations of the British empire.

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Vision for Ky CES in the 21st Century

• On the back of my business card
• Making a difference in the lives of people
  through research-based education in every county
  of Kentucky
• We serve as catalysts for positive change
• In other words, we take the University to the
  people
• Same basic philosophy as when CES was begun
  nearly 100 years ago Helping people help
  themselves learning by doing

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Goals of Re-envisioning CES

• Strengthen local programming support
• Strengthen the advisory council system
• Streamline, or flatten, the Extension
  administration
• Broaden the scope of CES while supporting base
  programs, and
• Througout the process, allow for a more flexible,
  adaptable, and responsive Extension system

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CES Educational Goals

• Enhance economic opportunity and quality of life
• Increase relationship skills, volunteer
  leadership, and community engagement
• Support a productive, profitable, globally
  competitive and sustainable agricultural
  production, processing and marketing system
• Encourage the adoption of healthy lifestyles
• Enhance life skill development for both
  individuals and families
• Improve environmental quality and stewardship

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UKs Top 20 Business Plan Will
increase engagement in Kentuckys schools,
farms, businesses, and communities. UK will be
even more active in every part of Kentucky.

• President Lee Todd

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CoA Strategic Plan for CES

• Sustain traditional Extension strengths while
  offering innovative new programs to serve diverse
  stakeholders
• Promote enhanced linkages between Cooperative
  Extension and new partners
• Link all Kentucky communities and the University
  through Cooperative Extension
• Establish baseline measures to assess and
  communicate the impact of Extension programs
• Enhance recruiting, retention, training, and
  support for outreach personnel statewide
• Continue to implement the Re-Envisioning CES
  process

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COA CES Strategic Plan Indicators

• By 2006, we will have
• Developed or expanded at least three major
  outreach partnerships
• Increased annual Extension or outreach related
  grant support obtained by 30 percent.
• Enhanced and refined an accessible, easily
  understood database of Extension outcomes, with
  baseline data reported for each program area of
  Cooperative Extension
• Increased knowledge of Extension programs, as
  indicated by a 5 percent increase in familiarity
  measures in statewide surveys.
• Documented that KY CES ranks in the top 10 in US
• Decreased by 1/2 salary disparity w/ benchmarks
• Increased fraction of minority staff by 10

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Metrics Purpose and Target Audience

• Clear and straightforward outcome-based measures
  of success
• Answer the So What? Question
• Presented in quantifiable terms but linked to
  stories
• Valuable in county, at state level, and federally
  to provide justification for funding and to
  document impact
• Target Audience
• Legislators and other decision-makers
• University administration
• County government officials
• Funding agencies, including USDA
• Clientele

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Metrics and Accountability Results

• Clear and straightforward outcome-based measures
  of success
• Featured programs such as EFNEP, Master Cattlemen
• Linking agents and specialists in both planning
  and evaluation
• Not just value, but social, environmental
  measures
• Consistent across the state in key featured
  programs
• Quantify, aggregate, and summarize for all
  program areas
• Communciate to clientele, decisionmakers, CES
  system, upper administration, legislators

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Celebrating Our Successes

• Program successes
• Tobacco buyout, soybean rust, animal ID,
  livestock-forage, agri-tourism
• Health, nutrition, family finance, leadership
• Youth core curriculum implemented civic
  engagement programming enhanced, camps improved
• Center for Leadership Development created,
  entrepreneurship coaches institute
• Funding for support of professionals
• New partnerships and programs implemented
• Councils enhanced in many counties

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CoA Targets of OpportunityOpportunities for
Extension in 2006

• Animal Health and Agrosecurity
• Plant Sciences
• Livestock-Forage Systems
• Food Systems
• Natural Resource, Environmental Systems Energy
• Leadership, Families, and Youth
• Community and Economic Development

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2006 Operational Goals for CES

• Enhance funding, particularly career ladder and
  external funding
• Establish clear, measurable, and defendable
  metrics for success of programs
• Continue to implement the Re-Envisioning CES
  process - Teamwork
• Streamline and enhance agent orientation,
  training and in-service, along with development
  of viable options for distance education
• Actively develop future leaders of CES programs

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Overall Goal The Leverage Point

• Find the leverage point, the sweet spot,
  where we fulfill our mision of Making a
  difference in the lives of people through
  research-based education in every county of
  Kentucky

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Making a positive difference in the lives of
Kentuckians through research-based education