Category Mapping ? KPI (Key Perormance Indicators) ??? ??????????? ? ???????- ???????????? - PowerPoint PPT Presentation
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Category Mapping ? KPI (Key Perormance Indicators) ??? ??????????? ? ???????- ????????????
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Title: No Slide Title Author: Dorokhova Elena Last modified by: Oleg Feldman Created Date: 3/15/2000 11:55:47 AM Document presentation format: A4 Paper (210x297 mm) – PowerPoint PPT presentation
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Title: Category Mapping ? KPI (Key Perormance Indicators) ??? ??????????? ? ???????- ????????????
1
Category Mapping ?
KPI (Key Perormance
Indicators) ??? ???????????
? ???????-
???????????? ???? ???????? ??????? ???? ????,
20 ??????? 2005
2
??????????? ? Product Planning
- Category Mapping
- KPI (Key Performance Indicators)
3
- ????????? ??????
- ?????????? (???? ??????, ??????????? ???????)
- ??????? ??????????
- ?????? ???????????????? ?????????????
- ????? ??????? Reps
- ???????? ??????????? ??????? ????????
- ?????????? ?????????? ???????? ?? ?????????
- ???? ????????? (????????) ? ?????????
4
?????? ?????????? ???????????
???? ??????, ??????????? ????????
?????? ??????????????? ?????????????
??????? ??????????
5
Category Mapping
t1 t2
??????????? ????????
?????? ?????????????
??????? ??????????
6
Trend Map ?????????????????? ?????????
(??????????)
- 1 - ??????_2003
- 2 - ??????_2003
- 3 - ??????_2004
- 4 - ??????_2004
- 5 - ??????_2005
????????
???? ??????, ????????? ?? ??? ????????
??????????? ( ?? ??????????)
???????
?????????
??????
?????????
???? ??????, ??????????? ?? 1 ??? ? ?????? ? ????
( ?? ??????????)
Source MEDI-Q Doctors Opinion Study
7
Category Mapping ????-????????? - ??????????
(??? 15)
November 2004
April 2005
Share of doctors, evaluating drugs as most
effective - of respondent
Size of the bubbles- relative quantity of REPs
visits to doctors
Share of doctors, prescribing drugs once a week
and more frequently - of respondents
Source MEDI-Q Doctors Opinion Study
8
Category Mapping ????-????????? - ?????????
(??? 15)
???????- 909 ?????? ? 13-?? ?. ??????
?????? 2004
?????? 2005
???? ??????, ????????? ?? ??? ????????
??????????? ( ?? ??????????)
??????? ????? ?????????? ?????????? ??????? ?? ?
??????
???? ??????, ??????????? ?? 1 ??? ? ?????? ? ????
( ?? ??????????)
Source MEDI-Q Doctors Opinion Study
9
KEY PERFORMANCE INDICATORS??????????
10
KEY PERFORMANCE INDICATORS?????????, ?????????,
??????????, ????????????????
Source MEDI-Q Doctors Opinion Study
11
????????? KEY PERFORMANCE INDICATORS
