12th Annual Joint Services/Agency/ERC

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Social Media

• Bruce Moody
• Program Communications
• Navy Family Readiness

Insert your logo here

• 12th Annual Joint Services/Agency/ERC
• Relocation Training Conference

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What is Social Media?
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What is Social Media?
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What is Social Media?
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What is Social Media?
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What is Social Media?

• What social media really looks like.

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Facebook Why Bother?
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Facebook Why Bother?
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Facebook Why Bother?
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Meet the Millennials
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Meet the Millennials
73 have a Facebook profile 37 use Twitter 72
get their news online 97 own a computer 94 own
a cell phone 76 use instant messaging 92
multitask while instant messaging
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Facebook Why Bother?
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Yes We Should

• We need to embrace these technologies. We need to
  use them because thats what the young people use
  these days. We need to communicate with them.
• Price Floyd, Principal Deputy Assistant
• Secretary of Defense for Public Affairs

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Its About Conversations

• Fans who interact post messages

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Troublesome Posts
Thank you for your interest in the Fleet and
Family Support Program. We keep our site open
for comments, opinions and discussions from all,
though we cannot permit advertisements or
solicitations. Please review our guidelines in
the Info section of our Facebook page. We have
deleted your beach house post but welcome you to
continue to take advantage of our Facebook page
as a source of information and discussion of Navy
family support issues.
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Troublesome Posts
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Controlling the Message

• China earthquake, 2008
• Announcement on Twitter seven minutes before U.S.
  Geological Survey website

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Controlling the Message
O, it is my love! She says nothing. What of
that?
Romeo and Juliet, Act II, Scene II
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Controlling the Message
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OPSEC, Operational Security
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Whats Next

• Buzz? Wave? Something else?
• More social
• More mobile
• Crowdsourcing

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