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NameBrandStateAssociaitons

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Presentation for use by states when speaking to members and sponsors about the slogan, brand, name and state association name. – PowerPoint PPT presentation

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Title: NameBrandStateAssociaitons


1
Middle School Initiative
2
Why the Middle School Initiative?
  • Ten states currently have a middle school
    initiative
  • middle school membership system
  • middle school fall leadership conference
  • middle school only competitions
  • etc.
  • This is part of the SkillsUSA evolution

3
Task Force - April Meeting
  • State Associations
  • National Staff
  • Ashley Brown
  • Jackie Clarkson
  • Janet Conner
  • Brent Kindred
  • Josh Klemp
  • Greg Stahr
  • Carrie Wolf
  • Gayle Silvey
  • Christen Battaglia
  • Marsha Daves
  • Judy Garrison
  • Kelly Horton
  • Tim Lawrence
  • Dave Worden

4
Engaging Students in Their Career Pathways
  • Research shows, engaging young people at a
    younger age is good for career development
  • Some chapters/advisors have been, or want to
    engage their future members at a younger age
  • This is a natural lead-in to the high school CTE
    and SkillsUSA experience
  • Other student organizations have developed a
    middle school programming component

5
The Opportunities
  • We already have ten states who are engaging
    middle level students
  • As a national organization, we have an
    opportunity to provide consistent structure to
    middle level programming
  • Messaging
  • Resources
  • We have an opportunity to recognize middle school
    members as full members, which means they get all
    the same benefits as every SkillsUSA member
  • We have an opportunity to provide leadership at
    the national level for all state associations

6
The Opportunities
  • If we already have ten states that have indicated
    a middle school presence, as a professional
    organization we need to service those members

7
This is an Option
  • Just as with the high school and post-secondary
    divisions, middle school chapters will be an
    option for states to consider
  • This is simply on the menu for states to
    consider implementing
  • Other CTSOs have middle school programming

8
Untapped Potential
  • We have a great opportunity to engage and
    influence more students
  • Vision 2020

9
Future Items for Consideration
  • Membership Structure
  • Resources
  • NLSC
  • Launch Date / 2014-2015 school year

10
  • Thank You
  • You have three handouts to take with you
  • Please let me know if you have any comments or
    questions to report back
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