Strategic Networking: The Essentials

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Strategic Networking The Essentials
How to build relationships, increase
businessand advance your career
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Nancy Krawczyk

• Vice President, Sales and Marketing
• Network of Executive Women
• Former consumer goods executive
• Worked for leading brands, including Campbell
  Soup Company
• More than 25 years experience
• Has a passion for helping people achieve their
  best

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Reagan Lund

• National Development Manager
• Network of Executive Women
• Non-profit roles serving the retail and
  consumergoods industries for more than three
  years
• Served with Enactus/SIFE
• Multi-industry background in consumer
  goods,finance and technology

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Ambassador Name

• Vice President
• XYZ Corporation
• A biographical bullet item goes here
• Another pertinent biographical item will fiton
  one or two lines here
• A third biographical fact about your
  Ambassadorshould go on this line

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Networking The EssentialsToday well discuss

• Why networking is important
• What networking is (and isnt)
• How to network
• Practice makes perfect
• Staying connected after

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Why networking is important

• 80 of business is relationships
• People want to work with people they know and
  trust
• If you dont network, youre not in the running
• Doing a good job is not good enough
• Your network is your net worth
• When you help others you improve your industry
  and help yourself

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Its not what you know and its not who you
know. Its who knows what you know.

• Nora Denzel Senior Vice PresidentIntuit

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Think of a great networker in your network

• What qualities does she have?
• What skills does she use to network effectively?
  

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What networking is (and isnt)
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The three types of networks

• Most people do personal and operational
  networking well
• Many have difficulty building their strategic
  network, which can hurt their ability to advance

Source How Leaders Use and Create Networks,
Harvard Business Review
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Successful leaders have a nose for opportunity
and a knack for knowing whom to tap to get
things done. These qualities depend on a set of
strategic networking skills that nonleaders
rarely possess.
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What are your goals?

• What are three things you need to get better at?
• Who are three people you need to meet this year?

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Lets get real

• Do you like networking?
• What are you nervous about?
• How do you pump yourself up?

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How to network
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Elevator pitch
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Practice makes perfect!

• Practice your elevator pitchwith a partner

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Networking challenge

• Meet someone new today
• Find out what they are excited about at work and
  ask how you can help them
• Share something exciting youre working on ask
  for their help or advice
• Commit to meet again within the month for coffee
  to support each other

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Stay connected

• Follow-up and send thank yous
• Use social media to stay connected LinkedIn,
  Facebook, Twitter
• Schedule informal get togethers like coffee,
  lunch or yoga
• Send an article of interest
• Make an introduction foster connections
• Invite new connections to attend a NEW event with
  you
• Be creative!

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Life isnt about finding yourself. Life is
about creating yourself.
George Bernard Shaw
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NEW Leadership AcademyFridays, 100 PM - 200 PM
EST

• Semester I Leading Yourself
• February 7 Staying Motivated and Engaged
• March 7 Purposeful Risk-Taking
• May 2 Finding Your Voice
• June 6 Negotiating Your Role    
• Semester II Leading Others
• August 1 Managing a Multigenerational Team
• September 5 Sponsoring Others
• November 7 Motivating Your Team
• December 5 Ask the Chief Executive

Jo Miller
Facilitated by Jo Miller CEO of Womens
Leadership Coaching Inc.womensleadershipcoaching.
com
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Resources

• NEW networking events in your region
  www.newonline.org/events
• NEW Leadership Academywww.newonline.org/academy
• The Power of Vulnerability by Brené
  Brownwww.ted.com/talks/brene_brown_on_vulnerabili
  ty.html
• Guerilla Networking by Jay Conrad Levinson and
  Monroe Mann
• Never Eat Alone, by Keith Ferrazzi