From%20the%20Inside%20Out:%20How%20Your%20Own%20View%20of%20Reality%20Shapes%20Communication%20Goals

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From the Inside Out How Your Own View of
Reality Shapes Communication Goals
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Mental Models

• Provide an internal guide if they are clear
  images and are consistently used
• Have 2 dimensions if they are good
• Complexity (for more linkages)
• Reminding (from more experiences)
• Both dimensions maximize the leaders ability to
  govern the ideas of vision, mission, strong
  set of values.

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Mental Models

• 3 Components
• VISION helps to see the picture of the future,
  that which the leader wants to create
• MISSION helps focus energies promote the use
  of resources regarding what is is not important
• VALUES define what really matters remind
  leader of the standards to strive for in the
  realization of the mission and vision

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6 Types of Goals for Framing(are represented as
defined)

• Task Goals -
• Relationship Goals the usual things that are
  often indirectly expressed
• Identity Goals the self-image presented in
  conversations

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6 Types of Goals for Framing, continued(are
represented as defined)

• Short Term Goals those steps taken towards
  achieving global goals
• Emergent Goals intermediate goals that are set
  on the spot to support global goals
• Global/Long Term Goals -

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MENTAL MODELS X SPECIFIC CONTEXT(S)
COMMUNICATION GOAL(S)
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Goal Analysis

• Magers technique for the purpose of defining
  goals and making them tangible
• Assists in more clearly defining the task,
  relationship, and identity communication goals
• Clearer definitions allow leader to know when to
  be more or less ambiguous in goal statements

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Intentional Ambiguity

• Note the reasons for it and the examples of it,
  in the AOF
• Assists you in answering the question, How
  specific should my various communication goals
  be, given the situation? (1996, p. 37)