P3/M2 Plan market research - PowerPoint PPT Presentation

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P3/M2 Plan market research

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Market research. You will need to choose 2 methods of primary and 2 methods of secondary research. You must justify your choices; I have chosen a questionnaire ... – PowerPoint PPT presentation

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Title: P3/M2 Plan market research


1
P3/M2 Plan market research
2
Aim of research
  • What are you intending to find out?

3
Purpose of Research
  • Understand customer behaviour
  • Buying patterns
  • Preferences
  • Sales trends
  • Brand awareness
  • PESTLE
  • Product development success
  • New product opportunities

4
Primary Research
  • Questionnaire
  • Interviews
  • Survey
  • Focus Groups

5
Secondary Research
  • Internet Research
  • Newspaper/ magazines/ trade journals
  • Government census data.
  • MINTEL reports

6
Market research
  • You will need to choose 2 methods of primary and
    2 methods of secondary research.
  • You must justify your choices
  • I have chosen a questionnaire because..

7
Timescale
  • Decide upon the timescale that you will do your
    research by.

12.01 14.01 16.01 18.01
Primary 2
Primary 1
Secondary 2
Secondary 1
8
Sampling Techniques
  • How will you decide who participates in your
    research?
  • Snowballing method
  • Random Sampling
  • Systematic Sampling
  • Multi- Stage Sampling
  • Stratified Sampling.

9
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