? ? ? ? Content Management

1
? ? ? ?
? ? ? ?Content Management
? ? ? ???????????????pnhsieh_at_ccms.ntu.edu.tw http
//www.lis.ntu.edu.tw/pnhsieh/ 2001?5?10?
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???????
????????
????
?????????????
????context??????
????????????
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Knowledge Is Power, especially in the Internet
age.

• On the Internet,Content is King!

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????
??????(knowledge gap)

• ????
• ????

• ???? (??)
• ??Intranet
• ??Internet
• ????(??)
• ??Intranet
• ??Internet

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????

• ??200???Inktomi?NEC???????,??Internet??10?????????
  
• ????Google???? 1,346,966,000 ??(?PDF?)?(??7?5???)
• Source Danny Sullivan, Search Engine Sizes,
  The Search Engine Report, April 6, 2001.
  http//www.searchenginewatch.com/reports/sizes.htm
  l

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?????

• ???4,400????

??2002??????????????! (2002???????6,234,250,387 )
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?????(MediaMetrix)
8
?????????

• 2000?10??????????
• 83????????????
• 77????????????

9
???????????????
???????????????? 50?
?????????? 45 ?
???? 24 ?
???????? 14 ?
??????/???? 13 ?
????/???? 9 ?
N70
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On the Internet,Content is King!
??????gt????????? ???????? ????????? ????????? ???
??????
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?????

• ?????????
• ????,??????
• ?????,??????
• ?????,??????,????
• ??
• ??
• ??
• ??

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???????Content Management

• ????????????????,????????????
• ???,???
• ???????????? (template)
• ????????????
• ??????
• ??????????,??????

13
??????

• ?? ??????
• ???????????
• ?????????????????HTML????????????
• ????????
• KM?????????,???????????,???????
• ??????????,??????????????????

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Brown University
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(No Transcript)
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???URL
?????,????????
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Low-graphics version
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???URL
??????
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??????????????URL,???????
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???????????????????????
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http//info.med.yale.edu/caim/manual/
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??????

1. ???????(Site difeintion and planning)
2. ????(Information architecture)
3. ????(Site design)
4. ????(Site construction)
5. ????(Site marketing)
6. ????????(Tracking, evaluation and maintenance)

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????

• ?????
• ?????
• Web surfers
• Novice and occasional users
• Expert and frequent users
• International users

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????????????
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????

• ????????
• ???(content inventory)
• ???
• ???
• ????(content architecture)
• Site maps
• Thumbnails
• Outlins
• Table of contents
• Site prototype

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????????
??????? http//www.lib.washington.edu
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(No Transcript)
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???????

• ??????????
• Chunking Information7 2
• 2-3?
• ?????????
• ??????????
• ??????
• ????????

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???????????
http//info.med.yale.edu/caim/manual/intro/design_
strategies.html
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??????
????????????????????????
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????????
32
????????

• ?????
• ????
• ???
• ????
• ????

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?????????
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(No Transcript)
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(No Transcript)
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???? (1)

• ????
• Text(?????)
• Graphic design specific cautions
• Page templates
• Header/footer, graphics, logos, buttons,
  backgrounds
• Illustrations
• Photography

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???? (2)

• ???????
• Javascript scripts, Jave applets
• Database tables and programming interaction
  prototypes
• Search engines

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????

• ????(Interface design)
• ???? vs. ??????
• ??????????????
• ???hypertext links
• ????????????????????
• ???????
• ?????
• ???(?????)
• ?????????
• ??????????
• ???URL

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???????-1

• ?????????logo????URL???????
• logo?????,??????(?????????--?????)
• logo????????????????
• ??????
• Library of Congress
• The University of Southern Mississippi 2,3

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?????????,???????????--????????!
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(No Transcript)
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(No Transcript)
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(No Transcript)
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(No Transcript)
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(No Transcript)
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???????-2

• ????100?,???????(search)

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???????-3

• ??????????
• ?????????
• ???????????????
• FrontPage?? (newpage1)
• ??????????,?USM????????-????

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???????-4

• ?????????,?????????/??????????
• ??????????????,????????
• ??????????????????,?????????
• ??????,??????,??????,??????????

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??????????
50
?????????????????
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?????????????,????????????????
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???????????
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??????????
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(No Transcript)
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???
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???
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???????-5

• ?????
• ???????????????????????,??????????
• ???????
• ????????????,????(???????)

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??????,?????
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(No Transcript)
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???????-6

• ?????????(alt)
• ???????????????????
• ???????????????,?????
• ?????(????)???????
• ???????????

61
???????
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???????-7

• ??link title,??????????????????

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???????-8

• ????,???????????????????
• ??????20??????????
• 90??????????,??????,?????
• 60-90????????,????,????
• 60?????????,???????,??????

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CNETs Yellow Fever

• 1996 CNET?????????????,??1999 CNET?????
• ????????????20??,????????????????????(navigation)
  ?
• ????,??????????
• Fitts Law?????????????????????????????????????

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• ???????????,????????????????,????????????,????????
  ??????,???????????????,????????????,?????

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???????-9

• ????????????
• ?????,??????????

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Nielsen????????

• ??(frame)
• ??bookmark
• URL??
• ????,???
• ?????
• ??crash????????? (VRML)

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??!??!

• When everything is emphasized, nothing is
  emphasized.
• ???????????????????,??????
• ????
• ?????????????????????webpac
• ????
• ?????

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• ???URL
• human-readable directory filename
• ???????????
• ????
• ???????

70

• ???
• ???????,???????????????????
• ???????????
• ?????????logo

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• ??navigation support
• ??????????????????
• ??????????
• ??????????

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• ???????
• ??????(default link color)
• ??????????(click here)?
• ?????????(visited)?
• ?????????????????(navigation history),????
• ???????????,??????????,??????????????,????????????
  ,????,?????

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• ?????
• ???????????????
• ???????????,?????????????????,????(??????...)
• ????

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• ??????
• ??10?,???????
• ????,??????--????15?
• ????
• ???back

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????????

• ???(Usage)
• ??(Design)
• ????(Content analysis)
• ????(Web site positioning )
• ????(Patron feedback)
• ????(Benchmarking)

????Jeanie M. Welch, Gee--Look What We Did!
Methods of Measurement and Evaluation of the
Effectiveness of Departmental and Individual Web
Sites in Academic Libraries, Evaluating and
Using Networked Information Resources and
Services, ASIS 1999 Mid-Year Meeting May 24-26,
Pasadena, California.
76
?????(Web Usability)

• ??? (Browser utility usability)
• ????? (Website functionality usability)
• ???? (Website content usability)

????Ping Zhang and Jiangping Chen, What is Web
Usability Anyway? A Conceptual Study on Usability
in the Web Environment, Evaluating and Using
Networked Information Resources and Services,
ASIS 1999 Mid-Year Meeting May 24-26, Pasadena,
California.
77
Web Usability
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????