What does the research tell you?

1
What does the research tell you?
Brand Awareness Goals Behavior Success/ Failure Attitudes
Usability Tests X X X X
Focus Groups X X X
Online Surveys X X X
Log Analysis X
Robotic Agents X
Intuition
Vividence X X X X X

• Vividence provides the most complete picture of
  customer Web experience.
• Self-report data
• Behavioral data

2
How scientific is the methodology?
Large Sample Target Customer Sample Natural Setting Objective Scoring
Usability Tests X
Focus Groups X
Online Surveys X X X X
Log Analysis X X X X
Robotic Agents X
Intuition
Vividence X X X X

• Vividences large sample size allows for
  meaningful statistical analysis.
• Testing customers in their natural environment
  improves validity.

3
Is the research practical?
Fast Economical Actionable Competitive
Usability Tests X X
Focus Groups X X
Online Surveys X X
Log Analysis X
Robotic Agents X X X
Intuition X X X
Vividence X X X X

• Vividence research is time and resource
  efficient.
• Research data have a direct impact on key
  business decisions.
• Produces actionable results
• Provides competitive intelligence