Purple Tree Technologies Overview

1
Purple Tree Technologies Overview

• What Dreams May Come - A Safer Tomorrow,
  Today!Dr. Bill Karl

2
Agenda

• Introductions
• Geo-Specific Alert System
• Architecture
• Purple Tree Technologies/EDS
• Solution
• Partnerships

3
EAS Utilization
EAS Activation
Percent
Requesting Organization
4
Emergencies Most are Localized

• Majority of EAS Alert are Local in Nature.
• EAS Codes
• TOR - Tornado Warning
• CAE - Child Abduction Emergency
• HMW - Hazardous Material Warning
• FFW - Flash Flood Warning
• NUW - Nuclear Power Plant Warning

5
Emergency Type Tornado

• Tornadoes Quick Facts
• Weak Tornado
• 88 of all tornadoes
• 5 of the deaths
• 1-10 minutes duration
• 110 mph winds
• Strong Tornadoes
• 11 of all tornadoes
• 25 of the deaths
• 20 plus minutes duration
• 110 to 205 mph winds

• Violent Tornadoes
• 1 of all tornadoes
• 70 of all deaths
• Up to 1 hour duration possible
• 205 mph or greater winds
• Tornado avg. speed 30
• Tornado effects lt 50 sq. mi.

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EAS Evolution Geo-Specific Alerts

• System Goals
• Create a geo-specific alert
• Expandable into a national alert system
• Line of sight cellular technology
• Reduce alert area to 75 sq. mi.
• Reduce Complacency
• Avoid Cell Tower Overloading

Targeting Alert 75 sq mi
NWS Tower Transmission 5000 sq mi
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Geo-Specific Alerting Receiver
Amber Alert
Amber Alert Radio 1400am TV Channel 8
Inexpensive Car Remote Size Pager E-FOB
8
Geo-Specific Architecture
EAS Originator
XDXL
XDXL
CAP
CAP
Emergency Action
Notification Network
E
Primary Entry Point
XDXL
XDXL
System
A
CAP
CAP
National Weather Service
S
Cell Provider
Cell Provider
Cell Provider
Provider A
Provider B
Civil Authorities
Broadcast Station or
Cable System
Geo-Specific Targeting
FOB
FOB
Cell
Cell
NOAA
Cell Hybrid
NOAA
Cell Hybrid
-
-
E
E
Message Content
-
Phone Number to call
-
http link
-
SMS message confirmation
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Geo-Specific Architecture
EDS Secure Private Network Cell Broadcast
Service Entity
WAP Gateway Content Server
Cell Broadcast Center/Terminal
Base Transceiver Station
Base Station Controller
E-Fob
Cellular Provider Network
WAP Gateway
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Purple Tree Technologies/EDS-Solution

• Geo-specific targeting alert system.
• Alert only affected area
• Alert based on threat level
• Complacency
• Cellular Tower Overloading
• Use existing technology
• Emergency Alert System (EAS)
• Cellular Broadcast (CDMA GSM Technology)

• Create Win-Win Situation
• Federal
• State
• Local Government
• Private Sector (revenue sharing)
• Reach economically challenged
• Meets ADA requirements.
• E-FOB
• World Class Partnerships
• Bandwidth to address technical issues.

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World Class Partnerships

• Deployment Infrastructure
• Handheld Device Manufacturer
• Geographic Mapping Capability
• Telecommunication Infrastructure Technology
• Cellular Providers