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FOR FACILITATOR How to Use this PowerPoint

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FOR FACILITATOR How to Use this PowerPoint

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AFP SMARTA Guide to Quick Wins

• Reach the Right Decisionmaker
• with the Right Message
• at the Right Time

• May 2014

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Overview

• Developing an effective strategy requires
  understanding
• Key advocacy terms and concepts
• Goal
• Objective
• Quick Win
• SMART
• The 3 phases essential to ensuring success

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Definitions and Key Concepts

• Goal
• Long-term outcome to describe the overall mission
  or purpose of a project, usually supported by
  several objectives
• Objective
• Brief statement of intent describing the specific
  outcome sought
• Quick Win
• Discrete, critical policy or funding decision
  that must occur in the near term to achieve a
  broader goal

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Types of Quick Wins

Funding District budget for village and workplace family planning interventions increases by 54 from 190,000 to 293,000
Policy National family planning guidelines are amended to allow community-based distribution of contraceptive injectables
Visibility Government announces Family Planning 2020 (FP2020) commitment at the International Conference on Family Planning
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The Secret to a Quick Win

• Focus our energy and attention on
• opportunities for action that have
• the highest potential for impact in
• the near term

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Definitions and Key Concepts

• SMART
• A SMART objective increases the likelihood of
  achieving a Quick Win

Specific Measurable Attainable Relevant Time-bound
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AFP Advocacy Approach
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AFP SMART in 9 Steps
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Step 1 Decide Who to Involve
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Step 1Decide Who to Involve
Private Sector
Government
Healthcare Providers
Academia
Civil Society
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Step 2 Set SMART Objective
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Step 2Set SMART Objective

• What are we trying to accomplish and what can we
  do now?

Specific indicates what will be achieved and by what means
Measurable framed with quantitative or qualitative descriptors
Attainable is within reach
Relevant contributes to the overall goal of your advocacy efforts
Time-bound sets a specific date for achievement
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Sample Advocacy Goal and SMART Objective

• Goal
• To have a safe, clean space for children to play
  outside
• SMART Objective
• Kampala Resident City Commissioner signs
  ordinance to schedule fixed days for waste
  pick-up in Central Kampala division including
  CenKa neighborhood, by April 11

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Many SMART Objectives to Reach One Goal
GOAL Children in CenKa neighborhood have a safe,
clean space to play outside
NOW Children in CenKa neighborhood have no safe,
clean space to play outside
Objective 1 Kampala Resident City Commissioner
signs ordinance to schedule fixed days for waste
pick-up in Central Kampala division, as a pilot
Objective 2 Neighborhood association organizes
volunteer brigade to convert existing space into
a playground for young children over two weekends
Objective 3 Division Councillor for Central
Kampala division signs order releasing funds for
speed bumps and one-way conversion of
neighborhood streets
Objective 4 GTZ provides sports equipment and
supplies to neighborhood association
Objective 5 Kampala Resident City Commissioner
signs ordinance to enable neighborhood
association to use land for team sports for older
children
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Our Goal and Objectives

• What do we hope to achieve in the long term?
• What are the short-term SMART objectives of our
  advocacy?
• What do we do first?

Long-term Goal Placeholder
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Group Work 2.1
Box 2.1
Broad Goal
Smart Objective
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Step 3 Identify the Decisionmaker
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Step 3Who Makes the Decisions?

• Who has the power to help ensure that your issue
  is addressed?
• For example, who can ensure that contraceptive
  supplies and services are available for women who
  would want and need them?

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Group Work 3.1
Box 3.1
Identify Decisionmaker
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Step 4 Review the Context
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Step 4What Is the Decision-making Context?

• Placeholder
• Insert photos or statements representing what
  decisionmakers or other influential individuals
  or bodies are saying about the issue to be
  addressed by your goal and objective

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Group Work 4.1
Box 4.1External Challenges Box 4.1External Opportunities

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Step 5 Know the Decisionmaker
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Step 5What Do We Know About the Decisionmaker?

• What is their background? What are their core
  concerns?
• Have they made any statements for or against
  family planning?
• Whose opinion do they care most about?
• Are they willing and able to act on issues they
  care about?

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What Does the Decisionmaker Value?

• Maternal health or womens rights?
• Cost-effectiveness of public health programs?
• Young people?
• Socio-economic development?
• Cost-effectiveness?

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How Do We Best Approach Each Decisionmaker?

• Provide information
• Why is our issue important?
• Encourage the will to act
• What is most likely to persuade the decisionmaker
  to take action?
• Recognize their leadership
• How can we thank the decisionmaker publicly and
  celebrate his/her role in securing a win?

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Group Work 5.1
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Step 6 Determine the Ask
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Step 6What Is Our Ask and How Can We Support
It?

• Support the ask through
• Rational arguments
• Use facts or evidence
• Emotional arguments
• Use evocative stories and photos
• Ethical arguments
• Use a rights-based approach

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From an Ask to a Quick Win

• Example Advocates considered what was needed to
  amend the national family planning guidelines to
  enable community health workers to provide
  contraceptive injectables

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How Did They Do It?
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Group Work 6.1
Box 6.1
Identify Decisionmaker
Rational
Emotional
Ethical
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The Five-Point Message Box
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The Five-Point Message BoxExample
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Enter the Decisionmakers Name
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Enter Core Concerns
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Anticipate Objections and Prepare Response
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Articulate the SMART Ask
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Answer the Question What Is the Benefit?
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Group Work 6.2
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Message and Messenger

• Each team member should be able to deliver the
  message and the supporting message points
• Remember the messenger is as important as the
  message

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Determine the Messenger
Policymaker
Celebrity
Community Members
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Deliver the Message

• Will your request be part of an informal
  discussion or require a formal presentation?
• How much time will you have to make your case?
• If more than one of you is involved in the
  meeting, who will present the issue and who will
  ask the decisionmaker to act?
• How will you follow up after the meeting? Is
  another meeting needed?

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Group Work 6.3
Box 6.3
Messenger Name
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Step 7 Develop a Work Plan and Budget
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Step 7Assess Internal Resources

• Do we have financial resources?
• Do we have the time?
• Do we have the data to support our request?
• Do we have human resources?

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Group Work 7.1
Box 7.1Internal Challenges Box 7.1Internal Opportunities

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Specify Advocacy Activities

• How will the activity further our objective?
• How does it relate to what the decisionmaker
  considers important?
• Is the activity worth the time and money it will
  require?
• Is the activity needed to achieve a Quick Win?
• Is the activity SMART?

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Group Work 7.2
Box 7.1Internal Challenges Box 7.1Internal Challenges Box 7.1Internal Challenges Box 7.1Internal Challenges Box 7.1Internal Challenges
SMART Objective Next Steps/Input Activities Estimated Budget Person(s)Responsible Timeline

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Step 8 Set Benchmarks for Success
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Step 8 Three Ways to Measure Success

• OutputsDid you carry out all the advocacy
  activities in your work plan?
• OutcomesDid you fulfill your SMART objectives
  and achieve a Quick Win?
• ImpactDid your Quick Win improve the situation
  for those who need and want access to family
  planning?

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Sample Benchmarks
GOAL Children in CenKa neighborhood have a safe,
clean space to play outside
NOW Children in CenKa neighborhood have no safe,
clean space to play outside
Objective 1 Kampala Resident City Commissioner
signs ordinance to schedule fixed days for waste
pick-up in Central Kampala division, as a pilot
Objective 2 Neighborhood association organizes
volunteer brigade to convert existing space into
a playground for young children over two weekends
Objective 3 Division Councillor for Central
Kampala division signs order releasing funds for
speed bumps and one-way conversion of
neighborhood streets
Objective 4 GTZ provides sports equipment and
supplies to neighborhood association
Objective 5 Kampala Resident City Commissioner
signs ordinance to enable neighborhood
association to use land for team sports for older
children
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Sample Benchmarks

• SMART Objective
• Kampala Resident City Commissioner signs
  ordinance to schedule fixed days for waste
  pick-up in Central Kampala division, as a pilot

• OutputsOne-on-one meeting with city
  commissioner a brief with data on previous
  successful pilot waste pick-up projects
• OutcomesSigning of ordinance resources
  allocated in city commission budget
• ImpactDid your Quick Win improve the situation?
  Whats the next objective?

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Group Work 8.1
Box 8.1Indicators of Progress Box 8.1Indicators of Progress
Anticipated Outputs Anticipated Outcomes (Quick Wins)

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Step 9 Implement and Assess
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Step 9Putting it All Together
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Assessing Our Impact

• We assess
• Because advocacy can produce useful results
• To capture longer-term gains from quick wins
• To better explain the value of our investments in
  advocacy
• To keep our eyes on the long-term impact as we
  track our quick-wins

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What Do You Do After a Quick Win?

• Review your plan
• Ask What must happen next to get to your goal?
• Has your landscape changed? Is the next objective
  still correct?
• Should you reformulate your advocacy strategy?
  Should you add another objective?

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Time to Take Action

• What are our immediate actions following this
  meeting?
• Review assignments and next steps
• Set up the next phone or in-person follow-up on
  progress
• Evaluate progress against benchmarks to ensure
  that we are on track

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For More Information

• AFP Advocacy Portfolio http//advancefamilyplanni
  ng.org/portfolio

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Evaluation