Brand Loyalty: Stable or Unstable/Fickle? Serial Monogamy: A Personal Odyssey Tom Peters/0411.07

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Brand Loyalty Stable or Unstable/Fickle?Seri
al Monogamy A Personal OdysseyTom
Peters/0411.07
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Beer National Boh to Bud to Anchor SteamCar
Chevrolet (1942-1962) to misc to SubaruBiz
Clothes Various warehouses to Brooks to
Nordstrom-MilanBiz Big (U.S. Navy, McKinsey) to
Small (de facto self-employed)Sports clothes
Misc-cheap to NorthfaceSpouse Sexy broad
(wife 1) to Best friend/BrainyComputers Apple
to Dell/Gateway/Windows (Decision
Practical)School Cornell to StanfordPens
Cross to BicFood Safeway to Whole FoodsMovies
Thrillers to TheaterMusic Beatles to QueenHome
Furnishings With it to ComfortableHome With
it/SF Bay Area to Farm/VTFavorite sport
Lacrosse-Rowing to Speed Walking-RowingFavorite
MLB, NFL Orioles-Baltimore Colts to
As-49ersFavorite magazine Life to
WiredFavorite media Print-Radio to
Web-RadioFavorite airline TWA to American, BA,
LufthansaHome East to WestVacations USA to
New Zealand (vacation)Price Cheap to Varied
(WalMart to Milan)Hotel Ramada/Holiday Inns to
Four SeasonsRestaurants Hole in the wall to
Hole in the wall (Only Case NO
VARIATION)Stores Misc/Big to Little
shopsLoyalty Serial monogamy (just as loyal now
as then love em, then leave em)