Styling and theming of action pages

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• Styling and theming of action pages
• Dan Szymczak

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Good design principles

• Ultimate goal is good conversion
• Clarity allow the story to come through
• Flow keep it clean

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To think about

• Page design dictates supporter flow, which in
  turns dictates success
• Clarity and focus for the eye
• Too much copy? Copy not clear enough?
• Keeping to your brand
• Dont change font and random colours
• Use headings and paragraphs

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Some examples
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Ideas and common pitfalls

• Submit buttons
• Headings and paragraphs
• Paste from Word

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Options in the software

• HTML Template
• CSS
• Mobile Template
• Theme Editor HTML Template

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Into the software..
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Going further

• Freelancers?
• Micro sites ( drupal, wordpress )
• Widgets
• Custom scripts for unique journey flows

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Questions?