7 Proven Strategies to Maximize Twitter for Your Business

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7 Proven Strategies to Maximize Twitter for Your
Business
Dave Kerpen CEO, Likeable Local
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Today Well Cover

1. Why Twitter?
2. Seven strategies for Twitter success
3. Twitter for Customer Service
4. How Likeable Local can help

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But first, a tale of Twitter...
In Las Vegas
And how a little empathy goes a long way!
About the Aria
And the Rio
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These are a few of my favorite stats
About 63 of Twitter users regard their
smartphones as their primary tweeting device
About 92 of international brands tweet more than
once daily, 36 of which are link-containing
tweets
85 of followers feel more connected with a small
business after following them
70 of marketers will increase spend on social
in 2015
Promoted tweets boost offline sales by 29
Over 8.5 billion was spent on social media in
2014 And projected spend for 2018 is 14 billion
Sources HubSpot, Simply Measured, Twitter,
eMarketer
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7 Proven Twitter Success Strategies

1. LISTEN strategically.
2. RESPOND to everyone.
3. REPEAT great content.
4. HASHTAG wisely.
5. ADVERTISE smarter.
6. JOIN conversations
7. USE tools.

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Why Listen?

• Why Listen?
• Make people feel heard
• Gain a better understanding of your customers
• Uncover new opportunities
• Contribute to future product planning discover
  customers likes, dislikes, wants needs

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Identify WHAT WHO To Listen To

• FIRST, ASK YOURSELF THESE QUESTIONS
• Whats important to your business?
• Whats important to your customers?
• Who is important to your customers?
• Who is important in your industry?

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Choose The Right Keywords

• Identify the right keywords and phrases thatll
  give you the most relevant Twitter conversations!
• Listen to industry influencers!
• ?Theyre the people who your customers are also
  listening to!

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2. Respond to Everyone
80 of Customer Service inquiries go unanswered
on social media
By being in the top 20, you can establish your
company as a leader
Source Adweek
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Telephone Customer Service is OUT

• Customer service is no longer just phone lines.
• Twitter is now where people express their
  opinions.
• Twitter is PUBLIC!

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Twitter The New Customer Service Tool
Source Social Media Examiner
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The Power of Responding
71 of customer complaints on Twitter go
unanswered YET, 83 of people appreciate being
answered by a company when they receive a
response HOWEVER, 63 would not like it or hate
it if the company contacted them about something
other than their complaint tweet So on Twitter,
respond to EVERYONE with a timely pertinent
response Source Maritz Research
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How To Respond

• Respond quickly and publicly
• Always apologize
• Mention youll send a private message
• This lets the commenter, and anyone else
  listening know that youre also listening
• 2) Resolve privately
• Avoid further public back and forth, and fix the
  problem!

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Lets Take a Look at Some Examples!
Notice Respond quickly AND with an apology!
Source Fluid Digital, Courtyleer
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Respond publically
AND
Resolve Privately
Source Business 2 Community
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Responding to Negative Comments

• The Two Rules Of Thumb
• Do Not Ignore
• Ignoring tells your customer you dont care
• Exceptions obscene comments, private
  information
• 2) Dont be defensive

Like this ?
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Say Thank You!
Dont forget to respond to positive comments too!
A thank you is just as important as an Im
sorry!
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Maximize Exposure Know Your Twitter Timing
The average shelf life of a tweet is only 20
minutes! So, how do you maximize your Twitter
exposure? Cater to your fans who are on
Twitter at different times!
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3. Repeat Great Content
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Repeat Tweets
Repeating a tweet gets you 86 as much
performance as the initial tweet!
Use Twitter Reverb by Likeable Hub to help!
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4. Hashtag Wisely
Source Bufferapp
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Why Hashtag?

• Hashtags trackable Twitter keywords!
• Hashtags let your tweets become part of larger
  conversations to gain more visibility

Source Go Brand Go
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Hashtag Tips

• Create a hashtag before promoting an initiative
• Make it simple
• Make it easy to use
• Make it FUN (and
• informative)!

Source Front Man Marketing
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5. Advertise Smarter
Source Twitter
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Advertise Smarter
Be creative. Be unique. Be Visual. ? Visual
content is consumed most directly on social media
Ad Copy Rules of Thumb 1. Be Clear and
Concise 2. Keep Your Objective in Mind 3. Always
Be Helping Dont forget to optimize your visuals
for mobile, too!
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Set Smart Objectives

• What do you want to achieve in your ad campaign?
• More followers?
• More click-throughs?
• More engagement?
• More app installs?
• More leads?
• Setting goals will set you up to
• succeed!

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Find Your Perfect Audience
Twitter has dozens of targeting options to find
YOUR perfect audience
Upload a list of contacts create a custom or
lookalike audience based on people you know are
receptive to your ads
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6. Join The Conversation
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Why Join Conversations?

• Listening and engaging doesnt have to be limited
  to only your customer base!
• Find new potential fans conversing about similar
  topics!
• Engaging can convert fans? leads? customers
• Engage with folks talking about your competitors
  so they know your brand too!

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How To Join The Conversation
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7. Use Tools
Succeeding on Twitter requires care and regular
attention, which takes time and resources!
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Tools We Love
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Why Use Social Tools?

• Tools can help with
• Content
• Listening
• Analytics
• Repeating

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Click To Tweet

1. Write a tweet
2. Create a shareable custom link with that tweet
3. Make it easy for your audience to send out your
   curated message
4. Track the activity of that link

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Social Quant

• Increase your followers
• Expand real connections
• Identify relevant potential connections
• Expand your market visibility
• Analyze your growth

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Likeable Hub

• Likeable Hub is an accessible app that can help
  you
• Share content across channels
• Listen
• Create content ideas
• Repeat tweets
• Generate leads referrals
• Measure your progress

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HOW CAN LIKEABLE HUB HELP?
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Likeable Hub VIP
Choose from thousands of content ideas and
trending news posts to share in seconds.
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TURBOPOST Technology
Strategically Repeated Tweets Reverb for Twitter
automatically repeats your posts 5 times to
maximize reach and engagement
Clicking TurboPost turns your Facebook post
into a boosted post on your business page to
increase audience reach!
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Likeable Hub Site
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THANK YOU / GRAND PRIZE!
Download Likeable Hub for free at
LikeableHub.com!
CONTACT Dave Kerpen EMAIL dave_at_likeable.com
TWITTER _at_DaveKerpen PHONE [phone]
QUESTIONS?
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