Year-Round Air Quality Forecasting -- Outreach Plan

1
Year-Round Air Quality Forecasting-- Outreach
Plan
2003 AQI Workshop April 24, 2003 Research
Triangle Park, NC
Debbie Stackhouse EPA Office of Air Quality
Planning and Standards stackhouse.debbie_at_epa.gov 9
19-541-5354
2
Outreach Plan for Year-Round Forecasting

• Educate and enlist meteorologists to carry
  year-round air quality forecasts
• Educate health care professionals
• Expand media partnerships

3
Outreach Plan

• Media messages
• Target Natl Year-Round Kick-Off Oct 2003
• National launch Regional launches
• Educational and outreach materials for State and
  local agencies
• Products for the media
• Products for health care providers

4
Media Messages

• Simple messages for meteorologists to use
• Focus on Air quality forecasts
• Sub-messages for ozone and particles
• Sub-messages on steps to reduce exposure
• Details via web, printed materials, etc.

5
Target National Year-Round Kick-Off

• Who Administrator Whitman
• Surgeon General Nationally known
  meteorologist
• USA Today Weather Channel
• What Press event
• When 1st choice October 1
• Where Washington DC Regional locations

6
National and Regional Launches

• News release
• Fact sheet
• Media kits
• Regional launch kits
• VNR B-roll sound-bites
• Media interviews

7
Educational Outreach Materials for State and
Local Agencies
8
PM Air Quality Guide
9
Air Quality Media Kit
10
PM Health Effects

• Fact sheet
• Health studies summary
• Slide show

11
Smoke and Your Health
12
AQI Guide to Air Quality and Your Health
13
Guideline for Reporting Air Quality
14
PM2.5 NAAQS Implementation Slide Show
15
Ozone Good Up High, Bad Nearby
16
Regional Haze
17
Products for the Media

• Air quality forecasts for 36 cities
• CD-Rom and AIRNow
• Sample scripts, maps, graphics, photos
• Fact sheets -- Why forecast? Scientific research?
• Games/Quizzes for kids
• Slide shows for community education
• AMS Conferences
• Presentation and Display 03
• Air Quality Session, Display, and Training Course
  04

18
Products for Health Care Providers
19
Particles and Your Health
20
Ozone and Your Patients Health

• Video
• Web training

21
Other Products for Health Care Providers

• Particles and Your Health web course
• Spanish language asthma video
• Air pollution and health effects poster
• pamphlet