Company

1

• Company
• Overview

2
Fleck Sales Company Culture

• Beer Deserves Better
• Beer The Value Chain
• Service to the 3 other tiers
• Constructive Discontent

• Core Purpose
• Why we Exist

• Vision
• What we Want to Be

• Fleck Sales The Beer Experts
• Brand Development
• Innovation
• Education

• F.L.E.C.K
• Core Values
• What we Believe
• How we will Act

Focus on The Customer Loyalty, Integrity, and
Trust Encourage Teamwork Commit to
Excellence Keep Work Fun
3
Strategy Statement
Become a 5 Million Case Beer Wholesaler by 2020,
growing faster than our Peers. Deliver
Profitable Beverage Solutions through Channel
Focused Beer Experts concentrating on Brand
Development, Innovation, Education.
4
Company History

• Falstaff Distributor Fleck Sales founded by Keith
  Fleck 1954
• 1968 New warehouse built at 1825 Edgewood Rd.
• 1970 Hach Brothers acquired Miller Brands in
  Cedar Rapids
• Mid 1970s Miller Lite sales explode driving
  several facility expansions
• Coors Brewing Company and Pabst Brands added in
  1986 with the purchase of Bell Distributing
• November of 1993 Doe Distributing acquired
  expanding Miller and Coors sales into Iowa City
  and Burlington, Iowa.
• 1996 New West Burlington facility completed
• 1997 Genners acquired (Coors and Stroh brands
  in Ottumwa)
• 1999 Graf Beverage and LTD Distributing
  acquired (G.Heileman Brands in Iowa City and
  Burlington)
• July of 2001 Paul Jerabek Wholesaler acquired
  (G. Heileman and Stroh brands in Cedar Rapids)
• November of 2008, Schwartz Distributing acquired
  (Miller Legacy brands in Ottumwa)
• March 2012 Founders Introduction
• October 2012 Stone Introduction

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Territory Description

• 21 counties Eastern and Southeast Iowa (1 non-
  consolidated MillerCoors county)
• 2.8million case equivalents
• 2 facilities (118 employees 90 full 28 part-time)
• Cedar Rapids (83,000 sq. feet) 1,961,023 c/es
  (388 off 644 on)
• West Burlington (22,000 sq. feet) 752,000 c/es
  (218 off 358 on)
• Land Mass 55, 869 square miles (20 of Iowa)
• Population 718,384 23.6 of state of Iowa
• Demographics
• 90.7 Caucasian
• 2.6 African American
• 3.5 Hispanic
• 86 with HS degree 25 (80 nationally)
• 21 Bachelors Degree or higher (24 nationally)
• Poverty line 11 (13 nationally)

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IOWA STATE
7 G
Golden Eagle
Doll
Vanguard
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Suppliers

• Beer
• MillerCoors
• Pabst
• Diageo Guinness
• New Belgium
• Heineken USA
• Boston Beer
• Mikes
• Boulevard
• Phusion Projects
• Gambrinus
• Vermont Cider
• Big Sky
• Great River
• North American Breweries
• Peace Tree
• Empyrean
• Sapporo
• Stone

• NA Brands
• Roaring Lion Energy Drink
• 1919 Root Beer
• Liquid Ice Energy Drink
• RBI Dist.
• Hair of the Dawg Bloody Mary

22 Beer Suppliers 5 Non-Alc. Suppliers
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Sales Dept. Organization Chart
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Capabilities and Recognition

• 4 Time MillerCoors Presidents Award Winner
  (2005, 2010, 2011, 2012)
• Dedicated Craft Manager Chad Atherton Iowas
  First Dedicated Cicerone
• 100 Cicerone Beer Server Certified Sales Staff
• Draft Lines Cleaned Every 2 weeks at 94
  attainment Staff of 6 Micro Matic Certified
  Draft Technicians
• Channel and Chain Specific Sales Force
• Full Time Marketing Manager Social Media Klout
  Score of 60 (Facebook, Twitter, Company Website)
• Sign Shop upgraded in 2012 with the latest
  technology