Characteristics

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• ?????????
• Characteristics categories of
  E-commerce

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???????????

• ????-opens 365 days/year
• ?????-global market
• ????(Ex ??/??)-lower cost
• ????(Ex????/????)-new agent
• ???????-multimedia information presentation
• ???????-shorter time for doing business
• ?????????-(real-time online responses)

3
?????????????????
4
?????????
B
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B2B(Business to Business) ????

• ??????????????????
• ??????????,?????????????????,??????B2B?????

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B2B??-????????? ??
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B2C(Business to Consumer) ????

• ?????????????????
• ????????,???????????,????????????????????,????????
  ????????????

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B2C??-????
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C2C(Consumer to Consumer) ????

• ????????????????????
• ??????????????????????????,?????????????????

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C2C??-Yahoo????-auction
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C2B(Consumer to Business) ????

• C2B????????????????????????,???????????,??????????
  ??
• ??????,C2B ????????????????

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C2B??- Priceline.com??
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B2B2C(Business to Business to Consumer) ????

• B2B2C???B2C??????????????????????????,B2C???????
• ????????????????????????????,??????????????????,?
  ??B2B2C????

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B2B2C??-?????
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B2C2C(Business to Consumer to Consumer) ????

• ???????????????,????????????????????,?????????????
  ???????????,????????????????????????,????B2C2C
  ????

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B2C2C??-?????
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???????

• ?????????????????,??????????????????????????????
  
• ?????????,???????,??????????????,???????????
• ???????????????????,????????????????????B2C??????
  ????,????????????????,???????????????
• ???????????????????,???????????,???????????,?????
  ????????,???????????????????

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B2C???????
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???? The Burst of Internet Bubbles

• ????????????????.com?????,???????????????

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?????

• 2000?3?20?Barron???Burning Up??????,??????????????
  ????2000????,???????5100??????,?2000????,?????????
  ?2000??
• 2000???????????,??????????????????????
• ?????2000???????????

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??????? ??????(ECTimes)

• ???????????????(2006/12/30)
• 2008?????????????????????????????,???????????11.
  9?(2008-12-26)
• 2008???C2C?????????1,121?????,?????5,400???(2009-0
  1-13)
• 2008????????????1360??,2009?????????1468???(2009-0
  1-27)

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????????

• ????????????,???2005?2009??,B2C???????????31.88,B
  2B??14.22??2009??????????,B2C????1544.75??,B2B??1
  2?7717???
• ???????,??????????,?????????

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?????-(Tuna on the web) ?????????!!

• ?????????????????4-7?,??????3??,??????????????????
  ????,????????????,???????????,??????????????????,?
  ???????????????

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??????????
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(No Transcript)
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???????