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Product Launch Live Workshop

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Title: Product Launch Live Workshop


1
Product Launch Live Workshop
  • Call 2 - List Building

2
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3
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4
List Building Rule 1
  • Always Focus On List Building
  • Your list building metrics are among the most
    important metrics in your business
  • Key metrics
  • Whats a subscriber worth
  • Opt in
  • Unsub rate
  • List growth

5
Your Two Lists
  • Prospects
  • Clients

6
Groundwork 1 Testing
  • I have done more testing around opt-in rates than
    ANY other metric.

7
Groundwork 2 List Hosting
  • The best choice
  • ProFollow.com
  • http//www.ProFollow.com

8
List Building Formula
9
Conversion
  • Squeeze Pages
  • Pop ups
  • Subscription boxes

10
Squeeze Pages 1
11
Squeeze Pages 2
12
Pop Ups 1
13
Pop Ups 2
14
Pop Ups 3
15
Subscription Boxes 1
16
Subscription Boxes 2
17
Subscription Boxes 3
18
Traffic
  • Natural traffic
  • Pay-Per-Click
  • Joint Ventures

19
Using Natural Traffic 1
  • Natural search traffic
  • Articles
  • Links, forums, and everything else

20
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21
Using Natural Traffic 2
  • Offer a mini-course
  • DHTML pop-ups
  • Example at www.surfnetkids.com
  • DHTML pops are included with ProFollow.com.
  • or you can buy DHTML pop software at
    www.focusgenerator.com
  • Links, forums, and everything else

22
Seed List, part 1
  • Create a blog. Use Wordpress.org.
  • Do basic keyword research for your niche.
  • Write at least one blog post (250 to 400 words)
    per day. Focus on one keyword phrase per day.
  • Use the keyword phrase in the blog post title,
    and use it in the first and last paragraph of the
    post.
  • You will start to generate search engine traffic
    within a couple of weeks (maybe sooner).
  • Go make intelligent, value-added comments in
    other blogs in your niche. This will generate
    traffic, exposure, and links.

23
Seed List, part 2
  • Put up an opt-in form on your blog, and a DHTML
    pop.
  • Test the copy on the opt-in form, and test the
    DHTML pop.
  • If you get 100 people per day to your blog
    (which isnt hard to do), and get a 10 opt-in
    rate (which isnt hard to do), then you will get
    10 subscribers per day.
  • 10 subscribers a day is 300 per month. That is a
    great start, and its enough to build a business
    on.
  • As your list grows, you will gain traction and
    momentum.

24
Using Pay-Per-Click
  • Send traffic to squeeze page
  • Its a numbers game, whats a subscriber worth?
  • The Google Slap

25
Using Joint Ventures 1
  • The single fastest way to build your list and
    your business
  • You are going straight to the people with current
    lists and incenting them to promote for you.

26
Joint Venture Models 1
27
Joint Venture Models 2
28
In One Slide
  • Optimize Opt-In Conversion
  • Optimize Relationship With List
  • Start Building Natural Traffic
  • Start Using PPC
  • Find JV Partners
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