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Flush Left, Ragged Right

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Title: Flush Left, Ragged Right Author: ORAT Last modified by: John Walker Created Date: 9/17/1996 2:50:18 PM Document presentation format: On-screen Show – PowerPoint PPT presentation

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Title: Flush Left, Ragged Right


1
Type
Spacing
Click anywhere on the screen to view the next
slide, or use the arrow keys to move forward and
back.
2
HorizontalSpacing
The word below is set with mathematically even
spacing, the extreme right of each letter is
equal distance from the left edge of the next.
The result is a poorly spaced word.
  • G

S
P
C
I
N
A
3
Horizontal Spacing
Proper letterspacing is achieved through the
adjustment of space between pairs of letters. The
amount of adjustment, either more or less space,
is an optical, rather than a mathematical
decision. Adjusting space between pairs of
letters is called Kerning.
4
Horizontal Spacing
As a rule of thumb, pairs of letters whose edges
are defined by vertical strokes will have more
space between them relative to pairs with curved
or angled strokes.

HL
5
HorizontalSpacing
Spacing between a letter whose edge is defined by
a vertical stroke and a letter whose edge is
defined by a curved stroke will be less, relative
to pairs whose edges are defined by vertical
strokes as in the previous slide.

HC
6
Horizontal Spacing
Spacing between a pair of letters whose edges are
defined by curved strokes will have less space
between them relative to a pair whose edges are
defined by a vertical stroke and a curved strokes
as in the previous slide.

QC
7
HorizontalSpacing
  • G

S
C
P
I
N
A
If one thinks of the negative space between
letters as vessels which hold water, then adjust
spacing so that each vessel holds approximately
the same amount of water. In other words, see the
area of negative space between letters, rather
than the distance between letters.
8
Vertical Spacing
Leading The term used to describe vertical
spacing of type is Leading. It is the space
between lines of type and is measured in points.
A designer can adjust the amount of space between
lines of type in order to achieve a desired
design effect, to control the amount of vertical
space a block of type takes up, or to control the
tonal value of a block of type.
Strate Ahead Jazz Ensemble with Rose Brady and
Jon Regulus Performing Blues and Jazz
selections October 15, 1996 700 pm Braden
Auditorium at the Bone Student Center Illinois
State University Sponsored by the Entertainment
Committee and The College of Fine Arts
9
Vertical Spacing
Normal Strate Ahead Jazz Ensemble with Rose Brady
and Jon Regulus Performing Blues and Jazz
selections October 15, 1996 700 pm Braden
Auditorium at the Bone Student Center Illinois
State University Sponsored by the Entertainment
Committee and The College of Fine Arts
10
Vertical Spacing
Tight Strate Ahead Jazz Ensemble with Rose Brady
and Jon Regulus Performing Blues and Jazz
selections October 15, 1996 700 pm Braden
Auditorium at the Bone Student Center Illinois
State University Sponsored by the Entertainment
Committee and The College of Fine Arts
11
Vertical Spacing
Luxury Strate Ahead Jazz Ensemble with Rose Brady
and Jon Regulus Performing Blues and Jazz
selections October 15, 1996 700 pm Braden
Auditorium at the Bone Student Center Illinois
State University Sponsored by the Entertainment
Committee and The College of Fine Arts
12
Vertical Spacing
Varied Strate Ahead Jazz Ensemble with Rose Brady
and Jon Regulus Performing Blues and Jazz
selections October 15, 1996 700 pm Braden
Auditorium at the Bone Student Center Illinois
State University Sponsored by the Entertainment
Committee and The College of Fine Arts
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