UKPAC Roadshow

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THE ROADSHOW
Press and Publicity
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PRESS AND PUBLICITY
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Identify your Audience

• For whom are you writing?
• What do you want to achieve from this article or
  news story?
• Why should the reader, listener or viewer want to
  know about your news?

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Build a Rapport with Local Journalists

• Which are the best publications, radio/TV slots
  for
• your stories?
• Discover who are your local newspaper reporters
  and
• radio/TV presenters.
• Listen to or read news items they have
  presented.
• I heard your news item/read your report builds
  a
• good relationship.
• Why not arrange a meeting with local
• journalists.

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Local Newspapers

• Read articles reporters have written (and had
  published)
• Try submitting a regular item each week/month for
  the Community News pages.

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Local Radio/TV

• Make contact with the presenter of the
  appropriate slot
• Establish yourself as the local spokesperson
• When doing interviews, dont read from a script
• Think about your target audience imagine youre
  speaking to just one person.
• Stick to one or two points
• Be proactive - use radio phone-ins
• (retired members can help here)

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Supply Timely, Accurate Articles

• No one is interested in old news.
• Consider submitting two stories for each event
  one to say its about to happen and then a follow
  up when it has taken place.
• Timing is crucial.
• Articles must be honest and accurate.

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Kiplings Six Honest Serving Men
"I kept six honest serving men,They taught me
all I knew,Their names are
Why and What and When and How and Where and Who."
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The Inverted Pyramid
1 The nub and point of the story goes in the
first couple of paragraphs.   2 If subsequent
paragraphs were cut, would the most
important part of the story still be
conveyed?   3 The least important part of the
story goes at the end. Editors cut from the
bottom up.
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Avoid the Scattergun Approach

• Target the media.
• Improve your news release writing skills rather
  than
• flood the market with releases on the basis of
• Ones sure to get published.
• Do your homework and submit relevant stories to
  
• appropriate publications and programmes.

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Photographs

• Submit photographs whenever possible.
• Ascertain whether publication accepts
  attachments.
• Supply interesting pictures steer clear of the
  grip
• and grin variety.
• Action shots are best.
• Those including children stand more chance
• of being printed . . . . BUT obtain parental
• written permission first!!!

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Write like a Reporter

• Dont exaggerate or inflate stories
• eventually your credibility will be damaged.
• Write in short sentences keep it punchy.
• Write in short paragraphs of two or three
  sentences.
• Use double-line spacing.
• Keep it all to one side of A4 paper.

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Contact Information

• Ensure contact information is full and accurate.
• Give as many avenues to contact you as you can.
• Supply information on our organisation dont
  assume they know who we are.

• Dont supply a contact telephone
• number and then go out for the day!
• And finally - dont forget to give
• websites for more information.

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