Persuasive Techniques

1
Persuasive Techniques

• Methods
• Definitions
• Examples

2
Persuasion to make somebody think or do
something by talking to them.

• I persuaded my mother to let me spend the night
  at my friends house.
• Synonyms
• Convince, ask, sway, influence, win over
• Antonyms
• Beg, whine, demand, order, insist

3
Types of AppealAll persuasion falls into one of
these categories

• Pathosappeal to your EMOTIONS
• Logosappeal to your LOGIC
• Ethosappeal to your CHARACTER

4
There are several techniques, or ways, to
persuade someone. Here are just a FEW!

• Bandwagon (Peer Pressure)
• Testimonial
• Emotional Appeal (Loaded Words)
• Card Stacking
• Repetition
• Hyperbole
• Rhetorical Question
• Ethical Appeal
• Name calling
• Snob appeal
• Transfer

5
Ethical AppealsDoing what is right and
responsible for everyone.

• Example It is the job of every responsible
  citizen to ensure that others are not put at risk
  when disposing of chemicals.
• Example Everyone has the right to fresh, clean
  air!

6
Bandwagon(Peer Pressure)

• The bandwagon technique convinces the reader that
  everybody else is doing it. This technique is
  also known as peer pressure.

7
Bandwagon Examples

• Your Grandpa does it
• Your Mom does it
• Even your boss does it.

8
Bandwagon Examples

Well, I guess I will have a cigar too.

9
Bandwagon Examples

• I bet no one elses Mom makes them do it over
  again until it is perfect.

10
Bandwagon Examples

• I want to be a Kid!

11
Bandwagon Example
Choosy Moms choose Jif.
Theyre appealing to logic! Every mom wants to
choose whats best for her kids!
12
Testimonial

• The testimonial technique uses words or
  quotations from an ordinary person or a celebrity
  that supports the writers argument.

13
Testimonial Examples
What he says about the SUBWAY brand "The
SUBWAY chain helped save my life over and over.
I can't ever repay that."
14
Testimonial Examples
Jenny Craig works great! I lost 75 pounds!
It can work for you too.
15
Testimonial Examples

• If you stay off drugs, you could be a big star
  like me.

16
Testimonial Example
Kid Tested. Mother Approved.
17
Emotional Appeal(Loaded Words)

• The writer uses emotional appeal by using words
  that make the reader feel strongly about the
  topic. The writer usually appeals to fear,
  anger, or joy. The words the writer uses are
  called loaded words.

18
Emotional Appeal Example

• Animals are not ours to exploit.
• PETA

19
Emotional Appeal Example

• It is imperative that airports have metal
  detectors. Someone could be hiding a weapon and
  a massacre could happen.

20
Emotional Appeal Example

• For just 0.70 a day, you can make a difference
  in a childs life.

21
Card Stacking

• The author presents the facts for only one side
  of the issue.

22
Card Stacking Examples

• Going to school only three days a week would give
  kids more time to relax. Teachers could spend
  more time with their family and the school
  wouldnt use so much electricity.

23
Card Stacking Examples

• Joe Camel

• They only show that smoking looks cool! WRONG!

24
Card Stacking Examples

• Prescription Drug Companies often extol the
  benefits of their wares, but any side effects of
  the medicines are listed in small print on the
  bottom of packages, or said very rapidly in the
  commercials.

25
Repetition

• The writer repeats a word, a phrase, or even an
  entire sentence for emphasis.

26
Repetition Examples

• My little brother is driving me crazy, crazy,
  crazy!

27
Repetition Examples

• All merchandise is on sale today only, from
  sweaters to shoes, to cookware to bath towels.
  Come on down! Remember, the sale only lasts
  through the end of today.

28
Advertisers often use weasel words to suggest
positives without committing to them.
A scientist says that a diet product MIGHT help
you lose weight the way it helped him.
Glittering generalities are often used too. These
are words like new, improved, and powerful that
make you THINK the product is special!
29
Hyperbole

• The author completely overstates or exaggerates
  for effect.

30
Hyperbole Example

• Im so hungry I could eat a horse!

31
Hyperbole Example

• My Mom should just hire a maid to clean my room.
  I just dont have time to do my homework because
  I have to clean it myself. I could fail school
  and then I wont be able to get a good job. Ill
  have to live with my parents until Im 45!

32
(No Transcript)
33
Rhetorical Question

• This technique asks a question to which no
  response is required. The writer implies that
  the answer is obvious and the reader has no
  choice but to agree with the author.

34
TransferPositive words, images, and ideas are
used to suggest the product is also positive.
Sometimes, no words are even needed to convince
you!
35
Rhetorical Question Example

• Why should I get my own cell phone? So my
  parents know where I am at all the time, of
  course!

36
Rhetorical Question Example

• Why should you buy a Toyota Truck? Because they
  are the most reliable and cost effective.

37
Name Calling TechniqueAdvertisers will
compare/contrast their products. One is always
betteror is it?
38
Snob Appeal-A company suggests the use of a
products makes the customer part of a special
group.