The Big Issue

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The Big Issue
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Who created The Big Issue?
The Big  Issue was founded in 1991 by John Bird
and Gordon Roddick.  The  inspiration for the
magazine came from Street News, a newspaper sold
by  homeless people in New York. With the
assistance of The Body Shop, Roddick and Bird
launched The Big Issue in September 1991
Gordon Roddick
John Bird
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What does The big issue do?

• Founded by John Bird and Gordon Roddick in
  September 1991, The Big Issue is a magazine in
  the United Kingdom that is edited by
  professionals journalists and sold by homeless
  people. The Big Issue was set up as a social
  business to give homeless people the chance to
  make an income. It campaigns on behalf of the
  homeless people. It allows homeless people to
  voice their views and opinions.

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How popular is The Big Issue?

• Up-market
• 75 of our readers are ABC1 - 44 male readership
  and 56 female
• Big Issue readers are 179 more likely than the
  national average to be earning over 50,000.
• 81 own their own home.
• 73 have taken 2 or more foreign holidays in the
  last 3 years.
• In June 1993, The Big Issue went weekly, and
  regional sister titles were later established in
  Manchester (The Big Issue in the North), Glasgow
  (The Big Issue Scotland) and Cardiff (The Big
  Issue Cymru), Bristol (The Big Issue South West)
  and Birmingham (The Big Issue Midlands).
  Subsequently editions were also launched in
  Sydney - Australia, Cape Town - South Africa and
  Los Angeles - USA. The Big Issue is a founder
  member of the International Network of Street
  Papers (INSP), which links up similar magazines
  from all over the world.

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What does The Big Issue produce?

• The Big Issue delivers to a highly sought-after
  audience who are extremely difficult to reach
  through traditional media.
• There is low duplication with similar titles in
  the marketplace. For example, 96 of Big Issue
  readers do not read The Independent, 94 do not
  read Time Out and 87 do not read The Guardian.

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What theyre trying to get across to the
audience?

• Big Issue readers are
• Young
• 60 of our readers are under 44, with half of
  these between the ages of 15-34.
• Every week, The Big Issue reaches just under
  722,000 readers in the UK - more than Time Out,
  The Independent and NME.

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How much is The Big Issue worth?

• In the UK, vendors buy The Big Issue for 70p
  and sell it for 1.50 in Australia, vendors buy
  an issue for 2 and sell it for 4. All vendors
  receive training, sign a code of conduct and can
  be identified by badges with photos and numbers.

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The Management Secret from Small, Smart, and
Smooth Organizations
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Co-Founder
Co-Founder and Editor-In-Chief
Nigel Kershaw Chairman of The Big Issue Group
and Chief Executive of Big Issue Invest
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The Big Issue is written by professional
journalists and sold by homeless individuals. The
Big Issue is one of the UK's leading social
businesses and exists to offer homeless people
the opportunity to earn a legitimate income The
organisation is made up of two parts a limited
company which produces and distributes a magazine
to a network of street vendors, and a registered
charity which exists to help those vendors gain
control of their lives by addressing the issues
which have contributed to their homelessness.
Good mind The  inspiration for the magazine came
from Street News, a newspaper sold by  homeless
people in New York. As a response to the
increasing numbers of homeless people in London
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1991
1992
1993
1994
1995
The Big Issue is launched in London
The Big Issue goes fortnightly
The Big Issue goes weekly and Launch of The Big
Issue
Launch of The Big Issues Ireland and Launch of
The International Network of Street Papers
(INSP),
INSP's inaugural conference held in London.
Launch of street paper charter and Launch of The
Big Issue Foundation, the charitable arm of The
Big Issue.
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