Recycled Paint Standard and Marketing

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Recycled Paint Standard and Marketing
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Targeting Marketing EffortsCase Studies

1. Federal Facilities
2. Travis Air Force Base
3. Another facility
4. State agencies (CA, WA, OR)
5. Local agencies (San Francisco, Seattle)

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Targeting Facilities and Agencies

1. Reconvene markets committee
2. Fact sheet for federal facilities (state and
   local agencies?)
3. Identify barriers to recycled paint purchase
   survey
4. Develop solicitation for recycler bids
5. Ensure recycled product certification
6. Select recycled paint for contract
7. Purchase recycled paint
8. Evaluate purchases

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Targeting Facilities and Agencies

• Reconvene markets committee
• Fact sheet for federal facilities (state and
  local agencies?)
• Current bid specs
• How paint purchased now
• Agency requirements on purchase of recycled paint
• Identify barriers to recycled paint purchase
  survey
• Presentation of standard to procurement staff and
  end users

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Targeting Facilities and Agencies

1. Develop solicitation for recycler bids (timing
   with current paint contract)
2. Ensure recycled product certification
3. Select recycled paint for contract
4. Purchase recycled paint agency endorsements
5. Evaluate purchases

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Other Potential Marketing Efforts

1. Fact Sheet for Purchasers and End Users
2. Press Event at the Denver Conference
3. Work with PDCA Contractor College to educate them
   about new standard
4. Get recycled paint on green product lists, such
   as Build Green