Marketing%20Careers%20in%20Steel

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Marketing Careers in Steel

• Indiana University
• Kelley School of Business
• September 26, 2000
• Matt Salis

2
Topics

• Marketing Positions - Types
• More than a Number
• Steel Industry Segments
• Typical Compensation
• Importance of Training
• Travel and Relocation
• Electronic Commerce

3
Marketing Career Journey

• Pure Marketing Positions
• Sales Marketing Positions
• Retail
• Commercial
• Industrial
• Steel
• Steel Production
• Steel Distribution
• Steel Trading

4
More than a Number
5

• A Day in the Life of an SSR

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Steel Industry Value Web
Exports
Tons

Raw Materials
Steel Producers
6 MYN
2B BYN
Total
Domestic
Automotive
Tons

Tons


Virgin Iron
--
--
Tons

11.6
MBQ
4.1B
Iron Ore
--
--
--
9.4
SBQ
3.8B
--
Energy
--
--
Total
31 MYN
13 BYN
Rebar
8.0
2.4B
--
Pig Iron
--
--
Lt. Strcl
6.0
2.3B
--
Scrap
--
--
Flat Roll
50.0
22.0B
--
Scrap
--
--
OEMs/Processors
8.0
Wire Rod
2.3B
--
Ferro Alloys
--
--
Other
--
-- B
Rolls
--
--
--
Tons

Electrodes
--
--
41 BYN
Total
102MYN
--
--
O2/Gases
Production
26 BYN
Total
66 MYN
115MM
15 BYN
Total
Service Centers
Tons

Construction


Integrated
--
-- B
--

Tons
Tons

Mini-Mills
--

-- B
--
Total
25 MYN
11 BYN

Imports

Traders
Tons

Energy
Tons


Tons
...
--
--
CFI
--
--
Tons

Other
--
--
Total
35MYN
12 BYN
Other
--
--
1.5 BYN
Total
4 MYN
12 BYN
Total
35MYN
Total
13MYN
4.4 BYN
Unclassified
Tons

Total
7 MYN
3.5BYN
Industry Segmentation a critical dimension
7
Steel Industry Compensation

• Salary Only
• Typical at Producer Level
• Internet is Increasing Frequency
• Commission
• Typical at Distribution Level
• Salary / Bonus / Commission
• Creative Packages Exist on All Levels

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Importance of Training
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Charging the furnace
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Travel Relocation

• Travel
• Large National Customers
• Number of Production Facilities Matter
• Relocation
• A Must for Success
• Typically Exciting Cities

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Electronic Commerce

• B2B Transactions 2.7 Trillion 2004
• Forrester Research
• 61 Dot Coms in Metals Business
• Seat at the Table is Key
• Cargill Steel Example - GSX

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Cargill Steel

• Kelley School of Business
• Recruiting October 24, 2000
• matt_salis_at_cargill.com
• www.cargillsteel.com