NCAA

1
NCAA March Madness 
2
NCAA National Collegiate Athletic Association

• governs college athletics and oversees important
  decisions pertaining to athletics
• regulates marketing of sporting events

3
NCAA vs. NBA

• NCAA players are not allowed to accept any form
  of payment from a school or from companies

4

• NCAA Divisions created to keep schools on a
  competitive level (Division I, II, III)
• determined by the characteristics of a school
  (student population, financial stability)
• level of competitiveness of the athletes (player
  ability)
• NCAA Ranking has an important economic impact on
  schools and communities.
• Ex Higher divisions more spectators more
  money

5

• Most heavily marketed collegiate sporting event
  MARCH MADNESS
• During March Madness, marketing efforts by
  competing schools are intense
• Each school uses this time to get its name known
  and to attract potential markets
•  
• Potential Markets for March Madness
• Athletic fans wanting to buy school-based apparel
• Prospective students interested in attending
  school

6
Brackets A Marketing Tool

• Consumers must go to Internet sites (NCAA.com) or
  Newspaper to print NCAA bracket.
• Businesses will print their name/logo on the
  bracket
• Consumers will watch teams who they normally
  would not be interested in watching.