Understanding Global Cultures

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UnderstandingGlobal Cultures

• Nigeria

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Cultural Metaphors

• Cleft National Cultures
• Ch. 15 The Malaysian Balik Kampung
• Ch. 16 The Nigerian Marketplace
• Ch. 17 The Israeli Kibbutzim and Moshavim
• Ch. 18 The Italian Opera
• Ch. 19 Belgian Lace

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Cultural Metaphors

• four generic types of cultures, plus
• Cleft National Cultures
• one in which the subcultures of the diverse
  ethnic groups are difficult to integrate

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Cultural Metaphors

• Unit of analysis in the book the nation or
  national culture
• Other units of analysis may include
• one person (e.g., Paul Buffalo)
• the family (e.g., Strodtbeck)
• the community
• a region
• a culture

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• Culture Counts
• and it counts quit a bit

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• Geert Hofstede (1991)
• IBM study demonstrated that national culture
  explained 50 of the differences in attitudes in
  IBMs 53 countries (p. 5)