Media Literacy

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Media Literacy
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Why bother?

• If were not media literate, we cant understand
  what the media are doing for us and to us

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CHANNEL
SENDER
RECEIVER
SENDER
RECEIVER
CHANNEL
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(No Transcript)
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Animal House
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The Cosby Show
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Elements of Media Literacy Art Silverblatt
(2001)

1. A critical thinking skill enabling audience
   members to develop independent judgments about
   media content
2. An understanding of the process of mass
   communication
3. An awareness of the impact of media on the
   individual and society

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• 4. Strategies for analyzing and discussing media
  messages
• 5. The ability to enjoy, understand, and
  appreciate media content
• 6. Development of effective and responsible
  production skills
• 7. An understanding of the ethical and moral
  obligations of media practitioners

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• 8. An understanding of media content as a text
  that provides insight into our culture and our
  lives
• This one well save for last.

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A critical thinking skill enabling audience
members to develop independent judgments about
media content
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• Most people just veg out when interacting with
  the media
• Sit in front of tube
• Leaf through magazines and newspapers
• Radio in the background
• Surf the net at random
• Text and tweet ad nauseum

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Kate Moore texting champ

• Sends an average of 14,000 text messages a month
• Let your kid text during dinner! Let your kid
  text during school! It pays off!

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A critical thinking skill enabling audience
members to develop independent judgments about
media content
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An understanding of the process of mass
communication
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An awareness of the impact of media on the
individual and society
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Strategies for analyzing and discussing media
messages
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(No Transcript)
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The ability to enjoy, understand, and appreciate
media content
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Terry Pratchett
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The Daily Show w/ John Stewart
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(No Transcript)
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Development of effective and responsible
production skills
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An understanding of the ethical and moral
obligations of media practitioners
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Glenn Beck
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Media Literacy Skills
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Ability and willingness to make an effort to
understand content, to pay attention, and to
filter out noise
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An understanding of and respect for the power of
media messages
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Third Person Effect
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The ability to distinguish emotional from
reasoned reactions and to act accordingly
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Develop a heightened expectation of media content
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Know genre conventions and learn to recognize
when theyre being mixed
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Think critically about media messages, no matter
how credible the source
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An understanding of media content as a text that
provides insight into our culture and our lives