Bob Boniface

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Bob Boniface
Director of Design, Advanced Design, General
Motors Corporation
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Had Dutch invited me last year
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The challenge
Find the intermediate step A highly fuel
efficient carthat people would love to own even
if gas was free
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Technology E-FLEX
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What is E-FLEX?
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E-FLEX
the first 40 miles are emission free
trips over 40 miles will see a real 60 mpg
as engine technology improves, new sources of
power can be added without architectural upheaval
Lets try it out in the real world
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Bob traveled 32.6 miles
Over 75 of all daily commutes are less than 40
miles.
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With GMs plug-in technology delivering 40 miles
of zero emissions driving
the average Bob would have saved 500
gallons in 2006
giving him another grand to spend on restoring
his Alfa
and reduced his C02 emissions by 2/3, or 4.4
metric tons!
intellectual side check. Emotional side
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GM has become a Design driven company again
Bob Lutz
Starting with Maximum Bobs mandate
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iCar animation
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Design Development
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you can love your car
and feel good about it.
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We want to be the Leader in Design (and) Fuel
Economy Rick Wagoner
but with GMs twin commitments
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Environmentalism for the enthusiasts