facebook Job Fair

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facebook Job Fair
The Social Job Hunt John Golding, Jakub
Fiedorowicz, Samuel Zats 
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The Problem Job Search

• In the United States
• 4,194 colleges universities
• 16,900,471 enrolled students
• 1 reason students attend college
• Score the first job

• Contextual Inquiry Findings
• 1) Job database sites are overwhelming, too
  general, inefficient
• 2) Career center is limited, never updated,
  seasonal
• 3) Career fairs and sessions are impersonal,
  too short, competitive

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The Solution facebook Job Fair

• As of 2004, 85 of allowed college students
  use facebook TechCrunch.com
• Integration and exposure of the facebook
  platform
• A single database accessible by all college and
  university students
• Job recruiter can targets by specific campuses,
  majors, programs, qualifications
• Searches are personalized based on specific user
  interest and experience
• Casual communication between recruiter and
  hunter through facebook
• Potential for collaboration and social
  networking during job hunt process

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Recorded Demo
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Implementation

• Data stored in 4-table MySql database
• Active posts, temporary posts, user info, app.
  data
• Application server talks to databases to perform
  most tasks
• Submitting a new post
• Searching for posts
• Viewing individual posts
• FBML is sent to Facebook for final translation
  to HTML

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User Study Methodology Data

• Camtasia recording
• Direct observation
• Semi-structured interview
• Likert scales questionnaire

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User Study Data Conclusions

• The search process both search criteria and
  search results display.
• Time to search for a post
• User A 4 min 16 seconds
• User B 5 min (user gave up mid search)?
• On a scale of 1 (easiest) to 5 (most difficult)
  rate the difficulty of the search
• User A 3 (noted lack of advanced search
  options)?
• User B 4 (noted lack of advanced search options
  and dissatisfaction with search results page)?
• Both users clearly troubled by the searching
  process.
• On a scale of 1 (very dissatisfied) to 10 (very
  satisfied) rate the search process and search
  results page
• User C (search) 3
• User C (search results) 5
• Conclusions
• Need to increase search options and redesign
  search result presentation
• Strong satisfaction with posting process
• Lack of separation between job hunter and
  recruiter

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User Study Design Changes I
The Searcher versus The Recruiter. All users
commented on a lack of differentiation between a
user searching for a job and a recruiter posting.
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Design Changes II
Search criteria and advanced options
Cal Jobs
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Design Changes III
Search results display page
Less description, more information
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Design Changes IV
Search results display page
Ebay search for an iPhone
Options to organize your search
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Future Work

• Search criteria, advanced search, search results
  organization
• Saved preferences
• Profile adaptation, complex search algorithm
• Expand application process, resume uploads, cover
  letter uploads
• For the recruiter, resume and employee search
• Company forums
• Friends jobs, Enhanced collaboration
• Local recruiting information and resources