Effects of Social Media on Political Awareness and Participation - PowerPoint PPT Presentation

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Effects of Social Media on Political Awareness and Participation

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A Study on Students and Politics By: Kristina Walker, Alex Englehart, Kathleen Riley, and Suzannah Davidson Effects of Social Media on Political Awareness and ... – PowerPoint PPT presentation

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Title: Effects of Social Media on Political Awareness and Participation


1
Effects of Social Media on Political Awareness
and Participation
  • A Study on Students and Politics
  • By Kristina Walker, Alex Englehart, Kathleen
    Riley, and Suzannah Davidson

2
Purpose
  • Primarily to see if social media is a viable
    method to reach college age voters.

3
Purpose
  • Can social media increase the political activism
    of its users?

4
Literature Review
  • "The Rise of Non-Traditional Site Use for
    Political Information", by John H. Parmalee, John
    Davies, and Carolyn A. McMahan
  • "Social Media and the 2008 U.S. Presidential
    Election" by A. Maruggi and E. Metzga

5
Literature Review
  • Does Political Knowledge Increase Turnout?
    Evidence from the 1997 British General Election
    by Valentino Larcinese

6
Research Questions
  • RQ1 Are students using social media?

7
Research Questions
  • RQ2 Are students using social media for news
    gathering?

8
Research Questions
  • RQ3 Does the use of social media affect the
    political awareness of students?

9
Methodology
  • Survey
  • Online Qualtrics survey generator
  • 15 questions
  • Closed ended and a few open ended
  • Participants
  • College students
  • UNC-Chapel Hill students

10
Methodology
  • Reaching possible participants
  • Posting survey to Facebook/Twitter
  • Interception of participants around campus
  • ONLY reaching out to college students

11
Methodology
  • Recognizing that this is a convenience sample
  • Reducing the "convenience" in our sample
  • Listervs from different departments
  • Stationed at different place around campus

12
Results Demographics

13
Results Newsgathering and Social Media
14
Results News Organizations and Social Media
71 follow news organizations 43 follow
politicians or political organizations
15
Results Political Awareness
16
Conclusion
  • Quantitative research allowed us to see exactly
    how many of our respondents used Facebook,
    Twitter, or both to interact with politicians and
    news outlets, indicating their interest in
    politics and thus voting.

17
Conclusion
  • Qualitative research allowed us to gain a better
    understanding of how students use social media to
    interact with politicians and news outlets to
    further their knowledge of politics. It also
    supported our theory that social media does play
    a role in the political awareness of college age
    students.

18
Recommendations
  • Recommendation 1
  • Establishing a social media presence is an
    effective way to reach the college age
    demographic.

19
Recommendations
  • Recommendation 2
  • When going through social media, publish through
    news organizations
  • Reaching more people with this association
  • Users are more likely to see these profiles
    compared to

20
Recommendations
  • Recommendation 3
  • Utilize Twitter and Facebook to brand politicians
    as tech savy on a national level.
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