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Statistical Analysis of Data

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Title: Selling an Idea or a Product Author: Mike Raulin Last modified by: Mike Raulin Created Date: 6/2/1995 10:06:36 PM Document presentation format – PowerPoint PPT presentation

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Title: Statistical Analysis of Data


1
Statistical Analysis of Data
  • Graziano and Raulin
  • Research Methods Chapter 5

2
Individual Differences
  • A fact of life
  • People differ from one another
  • People differ from one occasion to another
  • Most psychological variables have effects that
    are small compared to individual differences
  • Statistics give us a way to detect such subtle
    effects in a sea of individual differences

3
Descriptive Statistics
  • Are used to describe the data
  • Many types of descriptive statistics
  • Frequency distributions
  • Summary measures such as measures of central
    tendency, variability, and relationship
  • Graphical representations of the data
  • A way to visualize the data
  • The first step in any statistical analysis

4
Frequency Distributions
  • First step in organization of data
  • Can see how the scores are distributed
  • Used with all types of data
  • Illustrate relationships between variables in a
    cross-tabulation
  • Simplify distributions with a large range by
    using a grouped frequency distribution

5
Histograms
  • A bar graph, as shown at the right
  • Can be used to graph either
  • Data representing discrete categories
  • Data representing scores from a continuous
    variable

6
Histograms (2 distributions)
  • Possible to graph two or more distributions on
    the same histogram to see how they compare
  • Note that one of the two groups in this histogram
    was the same group graphed previously

7
Frequency Polygon (1 group)
  • Like a histogram except that, instead of a bar
    representing the mean score or frequency, a dot
    is used, with the dots connected as shown
  • Data could be either discrete or continuous

8
Frequency Polygon (2 groups)
  • Can compare two of more frequency polygons on the
    same scale as shown
  • Easier to compare frequency polygons because the
    graph appears less cluttered than multiple
    histograms

9
Shapes of Distributions
  • Many variables in psychology are distributed
    normally
  • The distribution is skewed if scores bunch up at
    one end
  • Illustrate on the left are symmetric and skewed
    distributions

10
Measures of Central Tendency
  • Mode the most frequently occurring score
  • Easy to compute from frequency distribution
  • Median the middle score in a distribution
  • Less affected than the mean by a few deviant
    scores
  • Mean the arithmetic average
  • Most commonly used central tendency measure
  • Used in later inferential statistics

11
Computing the Mean
  • Compute the mean of 3, 4, 2, 5, 7, 5
  • Sum the numbers
  • 26
  • Count the numbers
  • 6
  • Plug these values into the equation at the right

12
Measuring Variability
  • Range lowest to highest score
  • Average Deviation average distance from the
    mean
  • Variance average squared distance from the mean
  • Used in later inferential statistics
  • Standard Deviation square root of variance
  • expressed on the same scale as the mean

13
Measures of Relationship
  • Pearson product-moment correlation
  • Used with interval or ratio data
  • Spearman rank-order correlation
  • Used when one variable is ordinal and the second
    is at least ordinal
  • Scatter plots
  • Visual representation of a correlation
  • Helps to identify nonlinear relationships

14
Regression
  • Using a correlation (relationship between
    variables) to predict one variable from knowing
    the score on the other variable
  • Usually a linear regression (finding the best
    fitting straight line for the data)
  • Best illustrated in a scatter plot with the
    regression line also plotted (see Figure 5.6)

15
Reliability Indices
  • Test-retest reliability and interrater
    reliability are indexed with a Pearson
    product-moment correlation
  • Internal consistency reliability is indexed with
    coefficient alpha
  • Details on these computations are included on the
    CD supplement

16
Standard Scores (Z-scores)
  • A way to put scores on a common scale
  • Computed by subtracting the mean from the score
    and dividing by the standard deviation
  • Interpreting the Z-score
  • Positive Z-scores are above the mean negative
    Z-scores are below the mean
  • The larger the absolute value of the Z-score, the
    further the score is from the mean

17
Inferential Statistics
  • Used to draw inferences about populations on the
    basis of samples from the populations
  • The statistical tests that we perform on our
    data are inferential statistics
  • Provide an objective way of quantifying the
    strength of the evidence for our hypothesis

18
Populations and Samples
  • Population the larger groups of all
    participants of interest to the researcher
  • Sample a subset of the population
  • Samples almost never represent populations
    perfectly (termed sampling error)
  • Not really an error just the natural variability
    that you can expect from one sample to another

19
The Null Hypothesis
  • States that there is NO difference between the
    population means
  • Compare sample means to test the null hypothesis
  • Population parameters sample statistics
  • Population parameter is a descriptive statistic
    computed from everyone in the population
  • Sample statistics is a descriptive statistic
    computed from everyone in your sample

20
Statistical Decisions
  • We can either Reject or Fail to Reject the null
    hypothesis
  • Rejecting the null hypothesis suggests that there
    is a difference in the populations sampled
  • Failing to reject suggests that no difference
    exists
  • Decision is based on probability (reject if it is
    unlikely that the null hypothesis is true)
  • Alpha the statistical decision criteria used
  • Traditionally alpha is set to small values (.05
    or .01)
  • Always a chance for error in our decision

21
Statistical Decision Process
22
Testing for Mean Differences
  • t-test for independent groups tests mean
    difference of two independent groups
  • Correlated t-test tests mean difference of two
    correlated groups
  • Analysis of Variance tests mean differences in
    two or more groups
  • Groups may or may not be independent
  • Also capable of evaluating factorial designs

23
Power of a Statistical Test
  • Sensitivity of the procedure to detect real
    differences between the populations
  • Not just a function of the statistical test, but
    also a function of the precision of the research
    design and execution
  • Increasing the sample size increases the power
    because larger samples estimate the population
    parameters more precisely

24
Statistical versus Practical Significance
  • Statistical significance means that the observed
    mean differences are not likely due to sampling
    error
  • Can get statistical significance, even with very
    small population differences, if the sample size
    is large enough
  • Practical significance looks at whether the
    difference is large enough to be of value in a
    practical sense

25
Effect Size
  • Gives an indication of the size of the difference
    between groups
  • Unlike the statistical test, the effect size is
    NOT affected by the size of the sample
  • More details on effect size
  • In Chapter 15
  • On the CD supplement

26
Meta-Analysis
  • A relatively new statistical technique
  • Allows researchers to statistically combine the
    results of several studies of the same phenomenon
    to get a sense of how powerful the effect is
  • Discussed in more detail in Chapter 15

27
Summary
  • Statistics allow us to detect and evaluate group
    differences that are small compared to individual
    differences
  • Descriptive versus inferential statistics
  • Descriptive statistics describe the data
  • Inferential statistics are used to draw
    inferences about population parameters on the
    basis of sample statistics
  • Statistics objectify evaluations, but do not
    guarantee correct decisions every time
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