Council of Europe launch

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Centre for Excellence in Universal Design

• Council of Europe launch
• Full Participation through Universal Design
• Dr Gerald Craddock
• Chief Officer of The Centre for Excellence in
  Universal Design

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• Council of Europe PublicationFull Participation
  through Universal DesignKISS Philosophy

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What is Universal Design

• Universal Design -
• means the design and composition of an
  environment so that it may be accessed,
  understood and used by persons of any age or size
  or having any particular physical, sensory,
  mental health or intellectual ability or
  disability
• - Irish Disability Act 2005

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Ability as a Continuum

• Universal designassumes that the range of human
  ability is ordinary, not special
• (Elaine Ostroff, Universal Design Handbook,
  2001)
• Universal Design requires an appreciation of the
  varied abilities of every person.

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Universal Design aims

• to maximize the number of people who can
  readily use a product, building or service which
  may be achieved by
• (i) designing products, services and environments
  that are readily usable by most users without any
  modification,
• (ii) by making products or services adaptable to
  different users (adapting user interfaces), and
• (iii) by having standardized interfaces to be
  compatible with special products for persons with
  disabilities.
• (ISO, CEN, NSAI)

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Good vs Bad design

• After a century of rapid technological innovation
  and development
• Philips (2004) The Philips Index Calibrating
  the Convergence of Healthcare, Lifestyle and
  Technology.

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Bad design excludes
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Benefits of Universal Design

• Social Drivers
• The Ageing Population
• An Increase in the Number of People with
  Disabilities
• Social Benefits
• Independent Living
• Social Inclusion
• Social Wellbeing
• Equal rights
• Anti-discrimination

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Benefits of Universal Design

• Business Drivers
• Meeting needs and demands of consumers
• Increase in market
• Business Benefits
• Expansion in market potential
• Increase in customer satisfaction and retention
• Reduced costs of retrofitting

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Universal design practices - avoid costly
retro-fitting
Design stage Relative cost of change
Concept 1
Detail design 10
Tooling 100
Testing 1000
Post-release 10000
Figure source Mynott C, Smith J, Benson J, Allen
D Farish M (1994) Successful product
development Management case studies.
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Policy and legislation at the EU level
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Design as a driver of user-centred innovation EU
Commission 09
The movement towards socially responsible design
has resulted in a number of schools of thought,
including accessible design, inclusive
design, universal design and design for all
Companies with products and services that take
the diversity of consumers into account are not
only socially responsible but also estimated to
have a market potential that is between 15 and 25
percent greater than other companies.
Socially responsible design has developed side by
side with Corporate Social Responsibility (CSR)
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EU Mandates

• Mandate 376 Accessibility requirements for
  public procurement of products and services in
  the ICT domain
• Mandate 420 Accessibility of the Built
  Environment
• Mandate 371 Services-tourism, transport
• Mandate 392 Domestic appliances

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Proposed Council Directive

• on implementing the principle of equal treatment
  between persons irrespective of religion or
  belief, disability, age or sexual orientation
• Universal Design
• anticipatory accommodation

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Universal Design a global perspective
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(No Transcript)
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Norway LIST Design Council DELTA
Centre Universal Design
Europe EDeAN EIDD
Germany If Forum with Cebit First UD Awards
Ireland CEUD IDD
Japan - IAUD
UK Inclusive Design
United States CUD North Carolina IDEA
Buffalo Trace - Wisconsin
India Design for All Institute
Australia Home Modification Information
Clearinghouse
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UN Convention on the Rights of People with
Disabilities

• State Parties
• undertake or promote research and development of
  universally designed goods, services, equipment
  and facilities, as defined in article 2 of the
  present Convention, which should require the
  minimum possible adaptation and the least cost to
  meet the specific needs of a person with
  disabilities, to promote their availability and
  use, and to promote universal design in the
  development of standards and guidelines (Art. 4
  Universal Design)

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Universal Design Is Also A process
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Vilém FlusserThe shape of Things A Philosophy
of Design 1999

• When it comes to creating things, Flusser
  writes, one is faced with the question of
  responsibility (and thus with freedom).
• His definition regarding responsibility is
  openness to other people. It is openness to
  and responding to others it is dialogue, the
  goal of which is simply to lose oneself in the
  design process

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Vilém Flusser

• If I am responsible for another I open myself to
  him and forget myself in the process