Unsafe Environmental Contaminants and Breast Cancer: Website Advisories, Media News Coverage, and Women - PowerPoint PPT Presentation

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Unsafe Environmental Contaminants and Breast Cancer: Website Advisories, Media News Coverage, and Women

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Unsafe Environmental Contaminants and Breast Cancer: Website Advisories, Media News Coverage, and Women s Risk Perceptions Charles Atkin, Sandi Smith, Pam Whitten ... – PowerPoint PPT presentation

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Title: Unsafe Environmental Contaminants and Breast Cancer: Website Advisories, Media News Coverage, and Women


1
  • Unsafe Environmental Contaminants and Breast
    Cancer Website Advisories, Media News Coverage,
    and Womens Risk Perceptions
  • Charles Atkin, Sandi Smith, Pam Whitten, Kami
    Silk Lauren Hamel
  • Michigan State University

2
  • BC Content Emphasis
  • Similar for Web Traditional Media
  • Treatment gt Detectiongt Prevention
  • Within prevention Collective gt
    Individual
  • Within individual Genetics gt
    Environment

3
Environmental Safety Info on 157 BC Websites
4
Coders evaluated sites based on key healthcom
prevention theories
  • Theory of Planned Behavior (Azjen)
  • Attitudes, norms, perceived behavior control
  • Extended Parallel Processing Model (Witte)
  • Perceived threat, self efficacy, response
    efficacy
  • Transtheoretical Model (Prochaska)
  • Stages of change

5
Theres some contamination content
  • Does the website have a section to inform users
    about anything in the environment that increases
    a person's chances of getting breast cancer?
  • 31 of all BC websites

6
Exposures to BC Messages (past year)
  • 9 TV public service spots
  • 8 Magazine stories
  • 8 TV newscast stories
  • 7 Newspaper news/feature items
  • 4 TV talk shows/dramas
  • 90 saw stories in traditional media
  • 20 searched internet
  • Statewide
    survey N250 females (2004)

7
Channels for learning useful BC info
  • 68 TV newscasts
  • 68 Womens magazines
  • 67 Newspaper articles
  • 65 Pamphlets
  • 63 TV PSAs
  • 60 TV talk shows
  • National
    survey N250 females (2007)

8
Secondary channels
  • 43 Newsmagazines
  • 30 Internet websites
  • 29 TV dramas

9
Credibility of BC Info Channels (0-10 scale)
  • 7 Newspapers
  • 6 Newsmagazines
  • 6 TV newscasts
  • 5 Health websites
  • Statewide
    survey N250 females (2004)

10
Who seeks BC info?
  • TRADITIONAL MEDIA Broad cross section
  • INTERNET Concerned women, Activists
  • -- Web traffic primarily driven by diagnosis
  • -- Activists focus on organized action

11
Most-visited BC websites
  • breastcancer.org
  • komen.org
  • cancer.gov
  • (webmd acs)
  • Lower rank for contaminant-oriented sites
  • silentspring.org
  • envirocancer.cornell.edu

12
Breastcancer.org
  • Antiperspirants Do Not Increase BC Risk
  • Background and study design The rumor that using
    underarm deodorant or antiperspirant can cause
    breast cancer has circulated for years on the
    Internet.
  • Take-home message Hopefully, this study will
    help to calm women's fears about antiperspirant
    and deodorant use and breast cancer.

13
toxicbust.com
14
Credibility of BC Sources (0-10 scale)
  • 10 American Cancer Society
  • 9 Federal agencies
  • 9 Medical centers
  • 9 Komen Foundation
  • 8 Universities

15
Womens Perceptions of BC Risk Factors (0-10
scale)
  • 9 Smoking cigarettes
  • 9 Genetics / Family history
  • 7 Hormone Replacement Therapy
  • 7 Secondhand smoke
  • 6 High-fat foods in childhood
  • 6 Obesity in childhood
  • 4 Chemicals / Pesticides ?

16
Weak relationships between BC website visits
and
  • level of concern about contaminants
  • encouraging daughter to avoid pesticides
  • encouraging daughter to avoid
  • household chemicals
  • National survey N250 females
    (2007)

17
Implications
  • Need better BC websites
  • esp. Enhance in line with healthcom theory
  • Need to organize content according to distinct
    motivations of audience segments
  • Need to use traditional media to drive the
    majority to websites (esp. enhanced sites)
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