Focus on Asia Workshop All Roads Lead to China

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Focus on Asia WorkshopAll Roads Lead to China
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Travel Payments Direct

• Founded in February 2013 by a core group of
  payments professionals possessing 20-years of
  collective industry expertise within the travel
  and tourism niche.
• Our unique value proposition is simple and
  concise
• Stand Alone processing for online bookings,
  ecommerce, and retail card-swipe acceptance for
  all UnionPay Card types.

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Understanding UnionPay

• China UnionPay was established in March 2002 by
  the Peoples Republic of China.
• UnionPay is a shareholder financial service
  institution invested by over 400 domestic China
  government banks.
• UnionPay touts having 755-million cardholders
  with 4.3 billion cards in circulation and now
  ranks as the 1 card brand in the world (over
  Visa MasterCard) for most cards issued.
• UnionPay is the national card brand of China with
  a 98 market share.
• Conclusion Accepting the UnionPay card is
  tantamount in attracting Chinese cardholders and
  their purchasing power!

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Understanding UnionPay

• The only payment network in China (2002)
• Over 4.3 Billion Cards issued
• 90 are debit cards (PIN numbers are required to
  authenticate a transaction)
• 10 (400 Million) Credit Cards
• High Purchase limits

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Understanding UnionPay
Debit Cards
Credit Cards
Signature Credit
Has Daily spending limits
Pin Debit only limited to the funds available in
the account, allowing large purchase such as
Jewelry, automobiles, etc
In order to process PIN debit transactions, a PIN
number must be entered.
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Processing UnionPay Transactions in the US
Association
Networks
Merchants
Acquirers
Credit Transaction
Merchant
All Acquirers
Debit Transaction
TPD is a registered ISO of Elavon Planet Payment
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UnionPay Seamlessly Offered Across All Points of
Contact
Front Desk

• Front desk

• Minimal need for associate training
• Fully compliant with Visa, MC regulations on
  cardholder presentation and currency options

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Marketing Channels with TPD and UnionPay
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Marketing Channels with TPD and UnionPay
Category Format Details
Banks 10 domestic banks website, statements, Short Messages Service (SMS). 70 card issuance of domestic banks
Banks Major overseas banks website, statements, SMS. 70 card issuance of domestic banks
Internet Major portal , travel and lifestyle websites(eg. Ctrip) over 200,000 clicks per day
Internet BBS/ KOL/ Top topic (post) Cover most popular KOL/BBS in China
Internet Vertical Search Engine (i.e. Ctrip, Qunar) 34MM user, 74MM monthly visits, Targeted segment market
Internet Search Engine ( eg. Baidu) Dominated Search Engine in China
Offline Media (TBD) Print ads targeting high-end consumers ( eg. Air Magazine, Modern weekly) Aviation, lifestyle, fashion or finance, etc.
Offline Media (TBD) China Major Radio Channel (eg. Love radio) Major radio channels in China
Travel Agencies Major travel agencies product guide, notice of departure, website. 300,000 outbound tourists monthly
UnionPayIn-house Press release Major domestic news agencies
UnionPayIn-house Corporate website Daily clickgt300,000
UnionPayIn-house SMS 12M users
UnionPayIn-house Official UnionPay Weibo (Verified Account) 700,000 followers
UnionPayIn-house Official UnionPay Wechat (Verified Account) 450,000 followers
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Becoming China Ready

• Translation services localization within China
  SEO digital marketing within China
• Fulfillment services selling to Chinese customer
  getting your products door to door.
• Interpreting translation services via 24/7
  Hotline
• Culturally prepare your property, store or
  restaurant for the Chinese traveler

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TPD registered Acquirers

• Travel Payments Direct
• Stand Alone or Integrated processing of domestic
  and International MasterCard, Visa, Discover,
  AMEX, JCB, UnionPay, and 122 types of localized
  payments
• Multicurrency presented in native currency,
  settled in dollars in two business days
• Every solution is Level I PCI and EMV Certified
• Elavon 
• Card Present Retail, Restaurant and Mobile
• 1 Trillion dollars in UnionPay processed 
• 600,000 total merchants
• Planet Payment
• Ecommerce Multicurrency
• 22 Countries 
• Publicly Traded on NASDAQ
•  

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For more information

• Steve Gent
• [phone]
• steve_at_travelpaymentsdirect.com
• Peter Thiemann
• [phone]
• peter_at_travelpaymentsdirect.com